Chandler Nguyen

Hi there, If you are visiting this page, you probably wonder who I am. I am a Digital Marketing Professional (or I like to believe that), who started his career with Affiliate marketing, moving into Performance Media, Owned Media and Earned Media. I used to stay in Singapore for about 7-8 years in Singapore and currently in Ho Chi Minh city. Besides writing this blog, I also appeared on “Master Class panel” on Digital Media Magazine (Apr 2008) together with Kent Wertime, president of OgilvyOne Asia-Pacific and Andrew Tu, regional digital director for OMD. Digital media is the monthly magazine for Asia Pacific’s rapidly evolving interactive industry. This magazine is published in Hong Kong and distributed through out the region. I also used to contribute to Imedia Connection, a regional well known Marketing Community I wrote a series about “A digital survival guide for the recession”, an article about “5 common mistakes when running a PPC campaign” and many others. The first ebook published is “Get going with Google Adwords“. This was written long time ago, so Google Adwords has changed a lot since then.

South Africa media landscape 2019


As an incredibly young society with its economy in the slow growth, high inequality cycle, South Africa media landscape remains deeply traditional. TV and Radio have the broadest reach, followed by the internet.

Singapore media landscape 2019


As a highly advanced economy, Singapore media landscape is in many ways not as advanced as it should be. E-commerce penetration is still very low. Traditional media still dominates.