Author: Chandler Nguyen

Hi there, If you are visiting this page, you probably wonder who I am. I am a Digital Marketing Professional (or I like to believe that), who started his career with Affiliate marketing, moving into Performance Media, Owned Media and Earned Media. I used to stay in Singapore for about 7-8 years in Singapore and currently in Ho Chi Minh city. Besides writing this blog, I also appeared on “Master Class panel” on Digital Media Magazine (Apr 2008) together with Kent Wertime, president of OgilvyOne Asia-Pacific and Andrew Tu, regional digital director for OMD. Digital media is the monthly magazine for Asia Pacific’s rapidly evolving interactive industry. This magazine is published in Hong Kong and distributed through out the region. I also used to contribute to Imedia Connection, a regional well known Marketing Community I wrote a series about “A digital survival guide for the recession”, an article about “5 common mistakes when running a PPC campaign” and many others. The first ebook published is “Get going with Google Adwords“. This was written long time ago, so Google Adwords has changed a lot since then.

SEM: some updates since Oct 07

Hi there, It has been a while since my last post. Obviously there have been a lot of things happening since October 2007 with regards to Search Engine Marketing (SEM) industry and the Online Marketing World. So much’s happened that…

Yahoo Internet Cafe Viet Nam

Ya, You read it right. Yahoo Opens Internet Cafe in Viet Nam, more specifically in the two major cities Ha Noi and Ho Chi Minh city. According to local news, Yahoo helps local owners to redecorate, create a better environment…