Chandler Nguyen

Hi there, If you are visiting this page, you probably wonder who I am. I am a Digital Marketing Professional (or I like to believe that), who started his career with Affiliate marketing, moving into Performance Media, Owned Media and Earned Media. I used to stay in Singapore for about 7-8 years in Singapore and currently in Ho Chi Minh city. Besides writing this blog, I also appeared on “Master Class panel” on Digital Media Magazine (Apr 2008) together with Kent Wertime, president of OgilvyOne Asia-Pacific and Andrew Tu, regional digital director for OMD. Digital media is the monthly magazine for Asia Pacific’s rapidly evolving interactive industry. This magazine is published in Hong Kong and distributed through out the region. I also used to contribute to Imedia Connection, a regional well known Marketing Community I wrote a series about “A digital survival guide for the recession”, an article about “5 common mistakes when running a PPC campaign” and many others. The first ebook published is “Get going with Google Adwords“. This was written long time ago, so Google Adwords has changed a lot since then.

Microsoft & Yahoo: a North Southeast Asia perspective

Halo guys, Today it’s about Microsoft bid on Yahoo….Some of you may say: “NO no.. not again, it has been all over the news, paper, tv for the past couple of months…I know this and i know that…” Well, i certainly don’t want to bore you with what has been discussed about, written about regarding…

Partnership formed: MobiFone Vietnam and Yahoo Vietnam

Guys, Just a quick news since Yahoo is making some big steps to gain solid grounds in Vietnam market: According to Thanhnien and VnExpress, Mobifone, the number 1 mobile phone operator in Vietnam, partners with Yahoo to provide oneSearch search engine on all Mobifone subscribers. This can be a very rewarding partnership for Yahoo since…

Singapore Social Networking and Forum

Halo, It’s Sunday here in Singapore and I just came across this report by Hitwise called “Social Networking and forums Industry statistics Apr 2008” It seems that social networking times and again gather great interest from Marketers so i suppose there are some values added by sharing this report. (Please note that the data in…

Chandler Nguyen on Digital Media Magazine

Hi guys, There are two good news today i would like to share: 1. First one is my appearance on Master Class panel on Digital Media Magazine Apr 2008.Digital Media is the monthly magazine for Asia Pacific’s rapidly evolving interactive industry. This magazine is published in Hong Kong and distributed through out the region.Read by…

Yahoo starts expansion plan in Vietnam

Recently a lot of people have been asking me about the situation in Vietnam, particularly about its Online market.There is no doubt that the interest for Vietnam market is increasing. However, the lack of reliable information is still a major hurdle. While the government is still very busy trying to handle the sky high inflation…