Chandler Nguyen

Hi there, If you are visiting this page, you probably wonder who I am. I am a Digital Marketing Professional (or I like to believe that), who started his career with Affiliate marketing, moving into Performance Media, Owned Media and Earned Media. I used to stay in Singapore for about 7-8 years in Singapore and currently in Ho Chi Minh city. Besides writing this blog, I also appeared on “Master Class panel” on Digital Media Magazine (Apr 2008) together with Kent Wertime, president of OgilvyOne Asia-Pacific and Andrew Tu, regional digital director for OMD. Digital media is the monthly magazine for Asia Pacific’s rapidly evolving interactive industry. This magazine is published in Hong Kong and distributed through out the region. I also used to contribute to Imedia Connection, a regional well known Marketing Community I wrote a series about “A digital survival guide for the recession”, an article about “5 common mistakes when running a PPC campaign” and many others. The first ebook published is “Get going with Google Adwords“. This was written long time ago, so Google Adwords has changed a lot since then.

Learning Google Adwords in 4 Days

I frequently face the question asked by my friends/clients who want to do it themselves about how they can learn Google Adwords as fast as possible. Well my normal response is to set up an account yourselves, put your credit card information in and start spending money :D. This way you will learn very fast.…

Ask.com gave up

Guys, Today is not a good day for Search Engine Industry. Ask.com decided to give up.Such a freaky coincidence that i have been using Ask for a couple of weeks now as the main search engine instead of Google. It was not easy from the start but i knew that so i really gave Ask.com…

Vietnamese Online Industry: SWOT Analysis

Being inspired by a very good report on the Vietnamese macro economy by Professor David Dapice (Department of Economics, Tuffs University and Fellow at the Vietnam Program, John F. Kenedy School of Government, Harvard University) I intend to write a brief analysis of Vietnamese Online Industry myself to help readers understand the current state of…

Online Marketing for Managers: How to 101

This post is for Marketing Manager who want to know what the buzz word “Online Marketing” is about You (Marketing Manager) often hear that Online marketing works, that the recent campaign runs by your competitor is a complete success, the new feature on FaceBook is so cool, everyone is talking about it etc….How about Second…

SEM: some updates since Oct 07

Hi there, It has been a while since my last post. Obviously there have been a lot of things happening since October 2007 with regards to Search Engine Marketing (SEM) industry and the Online Marketing World. So much’s happened that i don’t know where to start. I guess, to start the ball rolling, let’s list…