Category: Mobile

Which country is mobile first globally in 2015?

2015 digital ad spend and percentage of mobile spend across countries

Hi there, Mobile first has been a hot topic over the past few years globally. There are a lot of prediction on how fast mobile ad spend would grow in North America(NA), Europe(EMEA) and APAC. Hence, I want to take a look at major markets globally like the US, UK, Germany, China, Japan, Australia, South Korea,…

“Search Engine Marketing in the Mobile Age” ebook published

search engine marketing book cover dec 2016.001

Hi there, If you are here, you may wonder what this ebook is about and whether it could help you? This ebook is for digital marketing professionals who want to gain a practical, advanced knowledge of how to manage global search engine marketing (paid search) program from start to finish in the mobile age. I include…

6 Things about Japan Digital Marketing Landscape (Part 1)

Hi everyone, It has been forever since my last post. I would love to say that it’s because I am too busy but the truth is laziness is the main reason :). Anyway, today post is going to be about Japan Digital Marketing Landscape. I am no expert in this subject so please feel free…

8 Facts about China digital marketing landscape

Hi everyone, If you are curious about China Digital Marketing landscape, below are 8 facts that could help you get started: China overall Ad Spend size Mobile Internet Ad Spend in China in comparison with JP, AU, KR and IN Smartphone user base in China Social Network users Monthly income of China Internet users Digital…

Smartphone OS market share 2014

We all know that Android is the more popular mobile OS globally based on market share. When it comes to APAC, is it the same story? Let take a closer look at each market in APAC. The graph below shows smartphone OS market share for each country in APAC in 2014. As you could see, it…