Category: Mobile

iphone 6 is the most searched smartphone in APAC in 2014

This may not come as a surprise but the interest for iphone in general and iphone 6 in particular is huge in APAC plus Japan. From a monthly average search volume on Google across markets in APAC, iphone 6 interest is 4 times more than “Samsung Galaxy S5” or “Nexus 5” and almost 13 times…

Smarties Trend Report 2014

If you haven’t looked through the “Smarties Trend Report” yet, I would strongly recommend doing so because of the brilliant selection of award-winning campaigns in there. There are 31 examples in total, each one is a video explaining the brand/campaign challenge, the solution and the results. I can’t describe these campaigns as well as their…

Around 50% of Digital ad spend in APAC will be on Mobile by 2018

This is the prediction by eMarketer in their “Global Media Intelligence Report 2014” release date Sep 2014. From the report, eMarketer estimates that by 2018, the APAC digital ad spend will be about $64.37B and out of that $30.5B will be on Mobile (or 47%). The graph below shows Mobile ad spend as a percentage…