Category: Paid Media

Singapore Search Engine Marketing: In-house VS Outsource

Some of you may find the title of this article strange and wonder why i raise up this topic at this point in time. The reason is fairly simple. If you follow the industry closely (Search Engine Marketing Industry or Online Industry in general), you may notice that there is this particular topic going on…

Affiliate Marketing in Singapore context

Hi guys, Inspired by the article i read recently about the new Google CPA model, i will dedicate this post to talk about Affiliate Marketing in Singapore.It is also the last post in the introductory series about different online channels that advertisers can use to achieve their objectives in Singapore and Southeast Asia Context. The…

Singapore Online Display Advertising

Again it’s me, Chandler. I am quite happy today because a couple of readers of this blog told me that the content is quite useful and comprehensive for certain topic. And because they are totally new to this industry so they also mentioned that there are concepts that i need to illustrate more or explain…

MSN Search Marketing

It’s Chandler again here. Today i will spend some time to write about MSN Search Marketing in Singapore.The reason i don’t include any of the SouthEast Asia countries because virtually MSN Search doesn’t exist at least from my opinion. Topics covered include: What is MSN Search Marketing? Basic features. MSN Search Marketing to advertiser My…

Yahoo Search Marketing In Singapore and Southeast Asia

Good evening guys, Today will be about Yahoo! Sponsored Search in Singapore and Southeast Asia. To make it easier to read, i divide this long post into sub sections as followed: Yahoo Search Marketing: unique points Yahoo Search Solution in the eye of Advertisers 1. Yahoo Search marketing: unique points This may come as a…