Category: South Korea

Search Engine Market Share in APAC September 2015

Hi there, This is another update on Search Engine Market share across key markets in JAPAC. As per usual, I would try to include the original source of the data as well so that you could verify the data yourself. One quick note before we start, if you want to learn more about practical and…

Smartphone OS market share 2014

We all know that Android is the more popular mobile OS globally based on market share. When it comes to APAC, is it the same story? Let take a closer look at each market in APAC. The graph below shows smartphone OS market share for each country in APAC in 2014. As you could see, it…

State of social networks in APAC in Q3 2014

This is a follow up post after my initial post about “State of social networks in South East Asia“. In this post, I would try to give a relatively accurate picture of which social network dominates in Asia Pacific on desktop/laptop and on Mobile. Data is mainly taken from GlobalWebIndex during Q3 2014, who surveys panelists…

The cost of “magic” – Cannes Lion 2014 report

It is probably every marketer dream to win an award at Cannes Lion, or at least that is my dream. And so when I read the report from R3 about which country/agency won big at Cannes Lion this year, it made me pause and wonder how they could achieve the results as a country, as big…

Around 50% of Digital ad spend in APAC will be on Mobile by 2018

This is the prediction by eMarketer in their “Global Media Intelligence Report 2014” release date Sep 2014. From the report, eMarketer estimates that by 2018, the APAC digital ad spend will be about $64.37B and out of that $30.5B will be on Mobile (or 47%). The graph below shows Mobile ad spend as a percentage…