Category: Strategy

RFP process for Search Engine Marketing

I came across a series of high quality ( or i would say mind blowing) articles on MediaPost Publications last week. They are: 10 Reasons Why SEM Agencies Don’t Win New Biz by Aaron Goldman The REAL Problem With The Client/Agency RFP Process by Aaron Goldman Moving Toward Rational SEM Agency Procurement by Steve Baldwin…

Respond to Why agencies don’t get digital

There has been a rather heated discussion on Marketing-Interactive regarding the article“Why agencies don’t get digital – our readers speak“A lot has been covered by the author Phil Carroll and other participants in the discussion like: Applying old world models to new world technology Human resource issue The lack of technical competency or production capability…

Digital Survival Guide on iMedia

Halo, For those who’s wondering why i have not been blogging lately, it’s partly because of Chinese New Year break and more importantly i have been very busy at work.The industry’s started gathering some momentum since the economic crisis and that would mean people like us getting busier. I have a good news to share…

Future Tense: The global CMO – from Economist Intelligence Unit

More than a year ago, i wrote “Future of Marketing (in Singapore context)” after reading a white paper by the Economist with the same title.This year, the economist published a subsequent report, also sponsored by Google, called “Future tense – the Global CMO“.This report was based on the survey done in Feb 2008 before the…

AIG… Where are you? I can’t find

AIG just launched a new print ad campaign across The Wall Street Journal Asia, The Financial Times, The Straits Times, The Business Times and The South China Morning Post to say that customers can rely on AIG to meet their needs amid global recession.Marketing magazine covered the news today under the title “AIG says you…