Category: Strategy

What makes an Online agency unique

For those who notice, I haven’t been writing much lately. I have spent considered amount of time exploring the reasons why an investor should invest or a business owner would set up an Online agency. The Online world is changing too fast, way too fast from both technology front and the way new technology is…

Challenges of Running a SEM firm in South East and North Asia

challenge-poster

Ok this question is tough to answer… and I know that instead of thinking about challenges, one should think about opportunities or solutions for those challenges… Well I am (and always be) a student of life so I don’t think I am qualified enough to talk about solutions yet. Besides I am sure there are…

Can a baby grow properly without grown up guidance?

Recently i started listening to Vietnamese music, especially songs by “Trinh Cong Son” again. The more i listen to those songs, the more i fall in love with my home country, with all of its native beauties and challenges. This motivates me to write a review about what was mentioned on Vietnamese Marketing Magazine the…

Asia Pacific Digital Marketing Survey 2008

There has been a rather heated debate regarding an article on Marketing-Interactive titled “Reality check for mobile and social media“. I tried to get hold of a soft copy of the survey from Asia Digital Marketing Association’s website but failed. Thanks to Peter Steyn, from Aha! Research – the firm who conducted the survey, i…

A digital survival guide for the recession (iMedia Connection Series)

I have been contributing a series to iMedia Connection titled “A digital survival guide for the recession“. It has 4 parts and 3 has been published. 1. Introduction: A digital survival guide for the recession. If you are thinking of shifting more of your marketing budget online, here’s a guide on how to get started,…