1. India total media ad spending is estimated at $10B in 2019 2. Media ad spend growth rate is about 14% in 2019, 2 times the average worldwide growth rate 3. India average ad spend per person is amongst the…
1. With more than 460M+ users, internet penetration in India is relatively low and the growth potential is huge 2. More than 90% of internet users in India accessing the internet via mobile devices 3. Given that 70%+ of Indian…
1. Japan total retail sales is number 3 in the world 2. Given Japan population decline and slow economic growth, it is not surprising that its estimated retail growth rate in 2020 is lowest amongst G7 countries and China Japan,…
1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media ad spend in Japan is lower than China mainly due to the huge Chinese population…
Following the previous post about Vietnam digital marketing landscape, today post will look at e-commerce landscape in Vietnam, in comparison with other countries in the region for better context. 1. Total retail sales in Vietnam is expected to be $154B…