We look at Indonesia internet users, mobile internet users, e-commerce, mobile payment, social network users in comparison to other countries
Indonesia digital landscape: 9 key facts
Category: Strategy
8 key facts about India e-commerce landscape
India e-commerce is about 50 times smaller than China and growing at a slower pace.
India mobile payment fuels the growth of $1 trillion digital payment by 2023
1. India is second in the world in terms of proximity mobile payment users Regarding growth rate, India is expected to have the highest growth rate in the world when it comes to proximity mobile payment users 2. At 33% smartphone penetration rate, proximity mobile payment in India has a lot of room to grow…
India advertising landscape: a relatively small market
1. India total media ad spending is estimated at $10B in 2019 2. Media ad spend growth rate is about 14% in 2019, 2 times the average worldwide growth rate 3. India average ad spend per person is amongst the lowest in the world Given India inconsistent GDP growth, we can only be cautiously optimistic…
India digital means explosive growth in mobile internet, vernacular, video viewership and mobile payment
1. With more than 460M+ users, internet penetration in India is relatively low and the growth potential is huge 2. More than 90% of internet users in India accessing the internet via mobile devices 3. Given that 70%+ of Indian population is under 40 years old, we expect the same ratio with India internet population…
