Australia advertising spend per person is second highest in comparison to G7 countries, with heavy digital component. However, time spent on TV and radio remains stable. Ad blocking penetration in Australia is highest amongst G7 countries though.
We look at Indonesia internet users, mobile internet users, e-commerce, mobile payment, social network users in comparison to other countries
India e-commerce is about 50 times smaller than China and growing at a slower pace.
1. India is second in the world in terms of proximity mobile payment users Regarding growth rate, India is expected to have the highest growth rate in the world when it comes to proximity mobile payment users 2. At 33% smartphone penetration rate, proximity mobile payment in India has a lot of room to grow…
1. India total media ad spending is estimated at $10B in 2019 2. Media ad spend growth rate is about 14% in 2019, 2 times the average worldwide growth rate 3. India average ad spend per person is amongst the lowest in the world Given India inconsistent GDP growth, we can only be cautiously optimistic…
