Category: Vietnam

Everyone is doing Photo Contest in Vietnam

This is an extract from my latest book about Vietnam Digital Marketing, under the Digital Strategy Chapter. Photo Contest is the most popular type of campaigns so far This is probably the most popular type of campaign in Vietnam for the past 1-2 years. However, is it the most effective? Basically the flow is like…

eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen

vietnam digital marketing fundamentals

viI am very excited to introduce to you the first ebook, exclusively written for Vietnam market “Vietnam Digital Marketing Fundamentals“. This ebook was written with the following audiences in mind: Fresh Graduates who are looking for opportunities in Digital Marketing Industry Digital marketing professionals with 2-3 years of experience in one specific area of digital…

Wada.vn officially launched in Vietnam

As reported by different newspapers (TechinAsia or Nhip Cau Dau Tu in Vietnamese) , Wada.vn came out this month with the official launch this week Wednesday. I was invited to the launch party and felt compelled to review Wada.vn again now that it’s out of beta. I wrote a piece about Wada before back in June 2013…

The Search Engine “battle” in Vietnam

Yes this is another article about Coccoc, wada and Naver search engine in Vietnam :). Coccoc recently has been receiving quite a lot of attention, partly because of their PR strategy I guess: TechinAsia has covered them a few times in the past 4 months: Meet up: How CocCoc plans to take down Google in…