This is a topic that is dear to my heart. I feel that just like any marketing activities, with social media your ultimate goal should be revenue besides Reach (fans) and Engagement. If you have a great campaign but it doesn’t generate any uplift in revenue over short, medium or long term, then what ‘s…
Tag: social media marketing
Everyone is doing Photo Contest in Vietnam
This is an extract from my latest book about Vietnam Digital Marketing, under the Digital Strategy Chapter. Photo Contest is the most popular type of campaigns so far This is probably the most popular type of campaign in Vietnam for the past 1-2 years. However, is it the most effective? Basically the flow is like…
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
viI am very excited to introduce to you the first ebook, exclusively written for Vietnam market “Vietnam Digital Marketing Fundamentals“. This ebook was written with the following audiences in mind: Fresh Graduates who are looking for opportunities in Digital Marketing Industry Digital marketing professionals with 2-3 years of experience in one specific area of digital…
“When done right, technology enhances the story, it doesn’t replace it”
I was asked to share some of my thoughts on social media with Viet Youth Entrepreneur or VYE (vye.vn) camper. Viet Youth Organizer organizes training courses for would-be young entrepreneurs in Vietnam. Their 2013 program is here. Upon talking further with the organiser team, I realised that what they looked for was not only social…