494 posts about AI, learning, and building products
From surveying 263 MNC executives with $500M+ revenues, this Economist report reveals a striking paradox: 62% prioritize brand building yet 49% measure ROI by sales data alone.
AIG spent big on print ads claiming reliability, yet they're invisible where it matters most: when 110,000 worried customers searched for them online.
I almost had a heart attack when I saw how Google's Expanded Match showed my ads for completely irrelevant terms—here's why you need to check your Search Query Report weekly.
If I ran Yahoo's search ads, I'd fix their broken targeting that blocks advertisers from showing ads—because when ads don't appear, nobody clicks and Yahoo earns $0.
I spent hours compiling search engine market share data from 13 global markets, revealing surprising regional winners like Yahoo's 80% dominance in Hong Kong and Naver's 77% grip on Korea.
SEO in 2009 will shift from chasing rankings to measuring real results—conversions, customer loyalty, and intent-based personalization demand web analytics integration.
As a Vietnamese living in Singapore for 6+ years, I share insider tips on navigating Ho Chi Minh City business trips—from trusted taxis to meeting culture.
After years working with clients from SMEs to MNCs, I realized we always discuss what makes an ideal agency—but what about an ideal client?
I analyzed Streetdirectory.com's messy interface and surprising traffic numbers—turns out 330k+ visitors tolerate cluttered design, revealing what engagement metrics really say about UX.
Taking over a PPC account isn't just about inheriting campaigns—it's about understanding why the client fired their last agency and avoiding those same mistakes.
I find the book analogy incredibly useful when explaining SEO to beginners—just like books need clear titles and recommendations to stand out, websites need meta data and inbound links to rank.
Despite Singapore's first SMX drawing poor turnout and recession looming, I'm tracking crucial Google and Yahoo PPC updates that could transform your campaign strategy.