Full-Stack AI Engineer
Now I build AI products while keeping my day job as VP—and I write about the journey. The wins, the failures, and everything in between.
What I've Built
Three products, built solo while maintaining my day job. Real users, real metrics, real learning.
Explore the Course
$199Operationalize AI in media buying, planning, and reporting — from someone who's done it at scale.
The 75-80% AI-first operating model for media teams
Real failure cases, honest ROI, ethics guardrails
Module 1 is free — no purchase required
Explore the Course
$199
From Workflow to Operating Model
Curious where to start?
Ad exec turned AI builder. 18 years, 4 books, still learning.
Thoughts on AI, learning, and building
I thought I could splice together one course module, trim a few transitions, and call it a YouTube video. I was wrong. Building The Parade Problem taught me that good repurposing is not clipping. It is redesigning the idea for a different promise, a different audience, and a different first 30 seconds.
I cancelled Claude Max after 13 months and US$1,892.38 in subscription fees. This is not a victory lap. It is a 30-day test to see whether I can keep shipping STRATUM, DIALOGUE, my course platform, and this site at the same pace with Codex as my primary tool.
Two weeks after my original comparison, both tools shipped major updates. Codex challenged my product strategy in ways Claude Code did not. Claude Code shipped Agent Teams and AutoMemory. The result: I am cutting my $200/month Max plan — and getting better output for less money.
