Vol. 04 · Issue 29 · Building in Public
I spent 18 years in advertising.Then I learned to code.
I turn media judgment, client pressure, and messy briefs into working AI products and team operating models — while writing down what actually works.
Thesis
Most teams do not need another tool. They need a clearer operating model: what to automate, what to protect, what to deepen, what to change. Everything I write, build, and teach starts there.
The Practice
Products.
The Course
What to automate. What to protect. Where to go deeper. How your team needs to change.
Prova
The course is the system. Prova is where you run it — one sprint at a time, with a coach that remembers your last few.
DIALØGUE
Your topic. Reviewed first. Then voiced.
STRAŦUM
Intelligence Over Execution
Recent Notes
Practical notes on AI and building.
A working notebook, not a polished manual. Read it as drafts that change as the practice changes.
I Evaluated 40 AI Podcasts Across 7 Languages. Six Pipeline Fixes Later, Here's What Improved.
No. 02AIHow I Write System Prompts That Actually Get Enforced (After My AI Hosts Said 'Trời ơi' 13 Times)
No. 03AIThe One Question That Killed an Entire Curriculum Architecture in a Week
No. 04AIOffline Mode for My AI App Didn't Need AI. It Needed Boring.
No. 05AINative Isn't a Skin: Rebuilding DIALØGUE's iOS App
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I write about AI, work, expat life, and building products. Pick the topics you care about, and I'll send the next one when it's worth your time.