Full-Stack AI Engineer
Now I build AI products while keeping my day job as VP—and I write about the journey. The wins, the failures, and everything in between.
What I've Built
Three products, built solo while maintaining my day job. Real users, real metrics, real learning.
Explore the Course
$199Operationalize AI in media buying, planning, and reporting — from someone who's done it at scale.
The 75-80% AI-first operating model for media teams
Real failure cases, honest ROI, ethics guardrails
Module 1 is free — no purchase required
Explore the Course
$199
From Workflow to Operating Model
Curious where to start?
Ad exec turned AI builder. 18 years, 4 books, still learning.
Thoughts on AI, learning, and building
Two weeks after my original comparison, both tools shipped major updates. Codex challenged my product strategy in ways Claude Code did not. Claude Code shipped Agent Teams and AutoMemory. The result: I am cutting my $200/month Max plan — and getting better output for less money.
Most conversations about AI and team design start with headcount. I think that is the wrong starting point. The better question is which functions your team needs — and those turn out to be the same whether you have four people or forty.
DIALØGUE supports 7 languages, but the real multilingual work was not translating strings. It was fixing audience-local dates, TTS consistency, UI language drift, and deciding where quality mattered enough to slow down.
