Over the past few months, we have experienced the COVID 19 pandemic moving its epicenter from East Asia to Europe and then to the US. The impact is enormous regarding the loss of life, livelihoods, and grave impact on the global economy. While it is far from over in Europe, the US, and many East…
Category: Sub-Saharan Africa
Nigeria media landscape 2019
This post covers the overview of Nigeria economy, internet penetration, mobile penetration, its growth rate, total advertising spend broken down by channel.
South Africa media landscape 2019
As an incredibly young society with its economy in the slow growth, high inequality cycle, South Africa media landscape remains deeply traditional. TV and Radio have the broadest reach, followed by the internet.