Category: Paid Media

LinkedIn B2Believe event Nov 2022 – A review

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I attended the LinkedIn B2Believe event in San Francisco on November 16. I expect there will be many on-demand videos of the event uploaded to the main site soon. This event came after the Meta Performance marketing summit which was held in September 2022. The two events were very different from each other. Here is…

My take on the future of Meta advertising revenue

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Meta reported their Q3 2022 revenue, which was -4% vs. a year ago. The Q4 revenue guidance is between $30-32.5 billion. This contrasts with $33.6 billion in Q4 2021 (between -3% to -10% year-on-year reduction). The nine-month revenue in 2022 was $84.4 billion vs. $84.2 billion in 2021, virtually unchanged. So basically, Meta’s revenue growth…

Google Marketing Live 2022 for the Americas

Hi there, This is a summary of the Google Marketing Live (GML) event for the Americas, which happened earlier this week.  For those who are not familiar with GML, this is the most important annual event for the Google Advertising platform where they share the latest product announcements, and updates to advertisers, agencies, and other…