I recently attended the Meta first-ever Performance marketing summit in Sep 2022. On the event page, you can find many on-demand videos, so feel freeRead more
Hi there, This is a summary of the Google Marketing Live (GML) event for the Americas, which happened earlier this week. For those who areRead more
As many readers continue to visit my past article about 14 mobile SEM ad copy best practices (written in 2015), I feel compelled to update the best practices as lots have changed since 2015. This post include 12 best practices for mobile SEM ad copies, including the use of expanded text ad (ETA), responsive search ad (RSA), keyword insertion and many others.Read more
This post is the updated version of the 2019 post on the same topic of the Singapore media landscape. You may be surprised to learn that:
Singapore’s GDP per capita (in PPP term) is 60% higher than Hong Kong or the US.
Singapore’s e-commerce is not as well developed as China, South Korea, and some other markets.
Singapore is still an offline heavy market.
There are many other facts below and I hope you enjoy them.
Do you know that?
South Korea retail e-commerce penetration (as a percentage of total retail) is third in the world?
South Korea’s e-commerce growth rate in 2020 is expected to be 5 times that of Japan?
The US is the top cross border country that South Koreans buy online from.
Read more to find outRead more