
In this post I will share key statistics on why advertisers should get into games and Esports with more than 2.6 billion gamers (many between 21-35 years old with high household income). And they should go beyond traditional formats.
1. Japan total retail sales is number 3 in the world 2. Given Japan population decline and slow economic growth, it is not surprising that its estimated retail growth rate in 2020 is lowest amongst G7 countries and China Japan, China and other G7 countries estimated economic growth rates in 2019 according to World bank,…
This post is part of the series about Japan that I have been writing in 2019. You can find other posts here: Key facts about Japan Digital Landscape (updated Jan 2019) 8 key facts about Japan Mobile Game Industry (update Mar 2019) 1. Subscription Video on Demand (SVOD) penetration in Japan is at 13% per…