In this post I will share key statistics on why advertisers should get into games and Esports with more than 2.6 billion gamers (many between 21-35 years old with high household income). And they should go beyond traditional formats.
It’s Games time
Category: Japan
Japan e-commerce is lagging behind other G7 countries and China
1. Japan total retail sales is number 3 in the world 2. Given Japan population decline and slow economic growth, it is not surprising that its estimated retail growth rate in 2020 is lowest amongst G7 countries and China Japan, China and other G7 countries estimated economic growth rates in 2019 according to World bank,…
Japan advertising landscape key facts and trends updated Apr 2019
1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media ad spend in Japan is lower than China mainly due to the huge Chinese population vs Japan. 2. Japan total media ad spending is expected to grow around 2% in…
8 key facts about Japan Subscription Video on Demand (SVOD) landscape
This post is part of the series about Japan that I have been writing in 2019. You can find other posts here: Key facts about Japan Digital Landscape (updated Jan 2019) 8 key facts about Japan Mobile Game Industry (update Mar 2019) 1. Subscription Video on Demand (SVOD) penetration in Japan is at 13% per…
8 key facts about Japan Mobile Game Industry (update Mar 2019)
Hi there, Similar to other recent posts, many people continue to find my blog through the post about Japan mobile game industry back in 2017 so here is a refresh with the latest data. Hope you find it useful. This post is part of the series about Japan that I have been writing in 2019.…