Hello! I’m Chandler Nguyen.
I’ve been blogging since 2006, back when I was studying engineering in college. But in my second year, I discovered a new passion – performance marketing. I was drawn to the analytics, data, and measurement side of it. So I pivoted my career, even though it meant taking a pay cut to start. The fulfillment I’ve gained from following my passion made it worthwhile.
These days, I work as the Vice President, Global B2B Media Operation Lead at EssenceMediacom, part of GroupM and WPP. We are a data-driven performance marketing agency, helping clients stay ahead.
Outside of work, I write books on leadership and team management. I also run a group called “Asian Expats in the US” to support those moving or living in America, after my own move here.
On this site, you can now chat with an AI agent trained on 15 years of my blog posts. It’s an experiment in generative AI that I’m excited about. Feel free to try it and let me know what you think!
Other places you can find me:
And if you’d ever like to buy me a coffee, I certainly won’t object. 🙂
Let me know if you have any other questions! I’m happy to chat.