About me

Hi there,

This is Chandler. I have been writing on this blog since 2006. I studied engineering in university but fell in love with digital marketing (performance marketing to be exact) in my second year. I didn’t know what digital marketing was or where it would lead me back then and just followed what I loved to do. My first paycheck was at least thirty percent lower than what it could be if I followed my engineering background. As it turns out, following your passion is a lot more fun and rewarding. 

Now, I am a Vice President, Global Google Performance Lead, at Essence, a global data and measurement-driven agency. 
Our clients include Google, Flipkart, Airtel, NBCUniversal and the Financial Times, etc. The agency is more than 1,800 people strong, manages US$4B in annualized media spend and deploys campaigns in 106 markets via offices in Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, and Toronto.

I play a critical role in building Essence APAC operation from 1 office with less than 10 people to 9 offices and more than 500 professionals. Billings have increased by more than 45 times since 2014 to more than $650M.

Besides my work, I also write and publish books about team management or Vietnam digital marketing fundamentals, search engine marketing in the mobile ages.

You can also find me on LinkedIn, Twitter, Facebook or email me chandlerblog@gmail.com.

I often judge at various industry events like:

Tangrams Asia Marketing effectiveness and strategy

WARC Media Awards: Data 2019

I-com data creativity award

MMA Smarties award

I am also featured on Mumbrella Asia or Campaign Asia, Top Vietnamese brands 2019 comments here and here, etc.

Last but not least, if you like the content on this blog and want to buy me coffee, you can use Paypal here.

  12 comments for “About me

  1. Pham Thuy Nhung
    February 23, 2011 at 21:15

    Hi anh Chandler,
    Congratulations to your wedding lately!
    First time visit to your blog but very impressive.
    I’ll read it carefully before planning for this year campaign.
    May I pay for the ebook directly instead of online payment? ^^

    Many thanks if you have an article about mobile marketing on smartphone in VN soon.


  2. Chandler Nguyen
    February 24, 2011 at 22:17

    Thanks for your comment N!
    Well under the existing arrangement i am not supposed to “sell” the ebook or give it for free unfortunately. Everything has to go through the publisher. However, feel free to give me a call if you need help with the Adwords campaign 🙂

    Will spend some time on mobile marketing in Vietnam in the near future. I still have quite a long backlog of posts so it may take some time.


  3. Nguyen Thanh Luan
    November 18, 2012 at 13:38

    Hi anh,

    I am impressed by your blog, especially in digital marketing. I hope to have a chance to talk to you more about this.


  4. May 11, 2013 at 17:28

    Hi mr Chandler Nguyen

    Thank you for your sharing blog! How can i subcribes to your blog into my email? Please ask me! Thanks a lot!

  5. May 11, 2013 at 17:29

    Hi mr Chandler Nguyen

    Thank you for your sharing blog! How can i subcribe to your blog into my email? Please tell me more! Thanks a lot!

    • Chandler Nguyen
      May 11, 2013 at 21:00

      Hi Hai,
      You could do it now via the subscribe function on the right hand side.

  6. AnhTuc
    March 7, 2014 at 18:35

    Hi Chandler !
    Your Blog very useful and interesting for me ….Hope you have new topic about Facebook Marketing!
    Seem you was born Quang Nam province ?

    • Chandler Nguyen
      March 10, 2014 at 22:55

      Thanks Anh Tuc. I was born in Ha Noi actually 🙂
      I will write more about Facebook when I have time.

  7. Ram
    August 17, 2014 at 17:54

    Hi there,

    I found your blog on agencies in Vietnam very informative. Thank you for that! I’d like to know if it’s a good idea to move to Vietnam as a copywriter/creative director. Any info on this will be of great help to me. Thank you, in advance.

    • Chandler Nguyen
      September 3, 2014 at 20:29


      Sorry for my tardy reply. It’s hard to say whether it’s a good idea to move to VN. I think generally if your skill is good, there are big agency groups in VN that would value the talents. However, the fact is copywriter needs some local context so I feel may be if I have to choose between the two, creative director would be the preferred option.


  8. Lê Duy Anh
    May 22, 2015 at 15:40

    hi a Cường. It’s Cương-Ryan’s brother. Just “accidentally” drop by your site and amazed by your expertise! Wish you a great success.


  9. January 31, 2018 at 15:39

    I need your help in blogs and google adwords. I live in sydney, australia

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