About me

Hi there,

This is Chandler. I have been writing on this blog since 2006. I studied engineering in university but fell in love with digital marketing (performance marketing to be exact) in my second year. I didn’t know what digital marketing was or where it would lead me back then and just followed what I loved to do. My first paycheck was at least thirty percent lower than what it could be if I followed my engineering background. As it turns out, following your passion is a lot more fun and rewarding. 

Now, I am a Vice President, Global Google Performance Lead, at Essence, a global data and measurement-driven agency. 
Our clients include Google, Flipkart, Airtel, NBCUniversal and the Financial Times, etc. The agency is more than 1,800 people strong, manages US$4B in annualized media spend and deploys campaigns in 106 markets via offices in Bengaluru, Chicago, Delhi, Düsseldorf, Jakarta, London, Los Angeles, Melbourne, Minneapolis, Mumbai, New York, San Francisco, Seattle, Seoul, Singapore, Sydney, Tokyo, and Toronto.

I play a critical role in building Essence APAC operation from 1 office with less than 10 people to 9 offices and more than 500 professionals. Billings have increased by more than 45 times since 2014 to more than $650M.

Besides my work, I also write and publish books about team management or Vietnam digital marketing fundamentals, search engine marketing in the mobile ages.

You can also find me on LinkedIn, Twitter, Facebook or email me chandlerblog@gmail.com.

I often judge at various industry events like:

Tangrams Asia Marketing effectiveness and strategy

WARC Media Awards: Data 2019

I-com data creativity award

MMA Smarties award

I am also featured on Mumbrella Asia or Campaign Asia, Top Vietnamese brands 2019 comments here and here, etc.

Last but not least, if you like the content on this blog and want to buy me coffee, you can use Paypal here.

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