Category: India

India advertising landscape: a relatively small market

Estimated media ad spending ($B) in 2019 india indonesia china russia brazil mexico

1. India total media ad spending is estimated at $10B in 2019 2. Media ad spend growth rate is about 14% in 2019, 2 times the average worldwide growth rate 3. India average ad spend per person is amongst the lowest in the world Given India inconsistent GDP growth, we can only be cautiously optimistic…