Over the past few months, we have experienced the COVID 19 pandemic moving its epicenter from East Asia to Europe and then to the US. The impact is enormous regarding the loss of life, livelihoods, and grave impact on the global economy. While it is far from over in Europe, the US, and many East…
Category: India
India, Strategy
8 key facts about India e-commerce landscape
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India e-commerce is about 50 times smaller than China and growing at a slower pace.
India, Strategy
India mobile payment fuels the growth of $1 trillion digital payment by 2023
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1. India is second in the world in terms of proximity mobile payment users Regarding growth rate, India is expected to have the highest growth rate in the world when it comes to proximity mobile payment users 2. At 33% smartphone penetration rate, proximity mobile payment in India has a lot of room to grow…
India, Strategy
India advertising landscape: a relatively small market
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1. India total media ad spending is estimated at $10B in 2019 2. Media ad spend growth rate is about 14% in 2019, 2 times the average worldwide growth rate 3. India average ad spend per person is amongst the lowest in the world Given India inconsistent GDP growth, we can only be cautiously optimistic…
India, Mobile, Strategy
India digital means explosive growth in mobile internet, vernacular, video viewership and mobile payment
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1. With more than 460M+ users, internet penetration in India is relatively low and the growth potential is huge 2. More than 90% of internet users in India accessing the internet via mobile devices 3. Given that 70%+ of Indian population is under 40 years old, we expect the same ratio with India internet population…