1. India is the third largest retail market in APAC
![Retail sales in India and selected APAC countries in 2018 (in $B)](https://www.chandlernguyen.com/wp-content/uploads/2019/12/Retail-sales-in-India-and-selected-APAC-countries-in-2018-in-B.png)
Obviously population size has a big role to play here. India population is more than 10 times Japan, 20 times South Korea.
2. India retail growth rate was highest in APAC in 2018
![Retail sales growth rate 2019 india and selected apac countries](https://www.chandlernguyen.com/wp-content/uploads/2019/12/Retail-sales-growth-rate-2019-india-and-selected-apac-countries.png)
3. E-commerce in India is still tiny
![Retail e-commerce sales 2019 (in $B) in India and other APAC countries](https://www.chandlernguyen.com/wp-content/uploads/2019/12/Retail-e-commerce-sales-2019-in-B-in-India-and-other-APAC-countries.png)
Given the tiny base, it is not surprising that the retail e-commerce growth rate in India is relatively higher than many markets. But it is still lower than China though.
![Retail E-commerce growth rate 2019 india and apac countries](https://www.chandlernguyen.com/wp-content/uploads/2019/12/Retail-E-commerce-growth-rate-2019-india-and-apac-countries.png)
4. Retail Mobile e-commerce penetration in India is amongst the highest in the world
![Retail m-commerce sales penetration 2019 india china and other markets 2](https://www.chandlernguyen.com/wp-content/uploads/2019/12/Retail-m-commerce-sales-penetration-2019-india-china-and-other-markets-2.png)
5. About one in two India internet users have purchased online last year
![Digital Buyers india 2018 2022](https://www.chandlernguyen.com/wp-content/uploads/2019/02/Digital-Buyers-india-2018-2022.jpg)
6. India is second in the world in terms of proximity mobile payment users
![Proximity mobile payment users by country in 2019 (in millions) india china us europe](https://www.chandlernguyen.com/wp-content/uploads/2019/12/Proximity-mobile-payment-users-by-country-in-2019-in-millions-india-china-us-europe.png)
Given the small base, the growth rate for proximity payment user in India is double that of the worldwide average.
![Proximity mobile payment growth rate 2019 india china europe us worldwide](https://www.chandlernguyen.com/wp-content/uploads/2019/12/Proximity-mobile-payment-growth-rate-2019-india-china-europe-us-worldwide.png)
7. Flipkart still leads Amazon in India from a sales gross merchandising revenue POV, especially during Diwali
![Diwali festive sales gross merchandise value share in india by retailer 2018](https://www.chandlernguyen.com/wp-content/uploads/2019/02/Diwali-festive-sales-gross-merchandise-value-share-in-india-by-retailer-2018.jpg)
Flipkart claimed that 11st Oct 2018 was the single best sales day in the history of India Retail. You can also read more about the 09th – 14th Oct sales report here on India Times.
8. Electronics, fashion and game/music are the top 3 categories that India smartphone users most likely to buy over the holiday season
![product categories that india smartphone users most likely to buy over the holiday season 2018](https://www.chandlernguyen.com/wp-content/uploads/2019/02/product-categories-that-india-smartphone-users-most-likely-to-buy-over-the-holiday-season-2018.jpg)
That’s all from me for today.
Cheers,
Chandler