1. Japan total retail sales is number 3 in the world
![Expected total retail sales by country in 2019 (in $B) for Japan China and other G7 countries](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Expected-total-retail-sales-by-country-in-2019-in-B-for-Japan-China-and-other-G7-countries-1.png)
2. Given Japan population decline and slow economic growth, it is not surprising that its estimated retail growth rate in 2020 is lowest amongst G7 countries and China
![2020 estimated growth rate for retail sales Japan China and other G7 countries](https://www.chandlernguyen.com/wp-content/uploads/2019/04/2020-estimated-growth-rate-for-retail-sales-Japan-China-and-other-G7-countries.png)
Japan, China and other G7 countries estimated economic growth rates in 2019 according to World bank, European Commission are below.
![Estimated 2019 economic growth rate Japan China and other G7 countries](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Estimated-2019-economic-growth-rate-Japan-China-and-other-G7-countries.png)
According to populationpyramid.net, we can see the downward trend below
![japan population trend 1950 - 2050](https://www.chandlernguyen.com/wp-content/uploads/2019/04/japan-population-trend-1950-2050.png)
![japan population pyramid 2017](https://www.chandlernguyen.com/wp-content/uploads/2019/04/japan-population-pyramid-2017.png)
3. Japan retail e-commerce is the 4th largest in the world, behind China, the US and the UK
![Retail e-commerce sales across countries in 2019 (in $B) Japan China and G7 countries](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Retail-e-commerce-sales-across-countries-in-2019-in-B-Japan-China-and-G7-countries.png)
4. Compared with its peers, Japan retail e-commerce penetration lags behind
![2019 e-commerce penetration in Japan, China and other G7 countries](https://www.chandlernguyen.com/wp-content/uploads/2019/04/2019-e-commerce-penetration-in-Japan-China-and-other-G7-countries.png)
This is the retail e-commerce penetration as a percentage of the total retail sales.
5. Japan e-commerce growth rate is lowest amongst G7 countries and China
![2020 estimated e-commerce growth rate in Japan, China and other G7 countries](https://www.chandlernguyen.com/wp-content/uploads/2019/04/2020-estimated-e-commerce-growth-rate-in-Japan-China-and-other-G7-countries.png)
6. Digital buyer penetration in Japan is already at saturation level
![Digital buyer penetration (% of internet users) in 2019 in Japan, China and other G7 countries](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Digital-buyer-penetration-of-internet-users-in-2019-in-Japan-China-and-other-G7-countries.png)
7. Penetration of Mobile e-commerce as percentage of total retail e-commerce in Japan is on the high side amongst G7 countries, but lagging far behind China
![Retail Mobile e-commerce sales penetration (% of total e-commerce sales) 2019 Japan China and G7 countries](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Retail-Mobile-e-commerce-sales-penetration-of-total-e-commerce-sales-2019-Japan-China-and-G7-countries.png)
8. While proximity mobile payment adoption in Japan is relatively high amongst G7 countries, they are lagging way behind China
![](https://www.chandlernguyen.com/wp-content/uploads/2019/04/Proximity-Mobile-Payment-user-penetration-of-smartphone-users-in-2019-in-Japan-China-and-other-G7-countries.png)
That’s all from me for this topic. If you are interested in other posts about Japan, here they are:
Japan advertising landscape key facts and trends updated Apr 2019
8 key facts about Japan Subscription Video on Demand (SVOD) landscape
Key facts about Japan Digital Landscape (updated Jan 2019)
8 key facts about Japan Mobile Game Industry (update Mar 2019)