71 posts in this category
AI can now produce media plans, performance summaries, measurement frameworks, and campaign setups at impressive speed. The problem is not that the output is obviously bad. The problem is that it is often good enough to pass a casual review while missing the business context that actually matters.
Most teams still ask which model to use. From my experience, that is no longer the main question. If your AI system forgets the client or the brand, the category, and what good looks like, the smartest model in the world still starts every conversation from zero.
In 2023, I thought generative AI would flood search with cheap content and reduce the return on SEO. Three years later, that happened. But the bigger shift is that content production is no longer the moat. Structure, trust, QA, localization quality, and answer-engine visibility are.
One person. Seven modules. Three hours of video. Sixteen templates. A custom slide pipeline with 18 layout types. Professional voice clone. All while keeping my day job as VP. This is what the AI-first operating model looks like when you apply it to yourself.
The narrative that AI replaces entry-level work misunderstands what entry-level people actually do. In platform-heavy disciplines like activation, a junior isn't doing busywork — they're configuring targeting, QA-ing tracking, managing bid strategies. The real question is: when AI raises the floor for everyone, where does the advantage come from? Depth.
After using Claude Code with Opus 4.6 daily for almost a year, I spent a week with Codex and GPT-5.4. The verdict: neither tool wins outright. The combination — cross-model review, complementary strengths, operational resilience — is better than either alone.
Two weeks ago I wrote "Still building. Still not done." Today DIALØGUE is live on the App Store. Here's what the last 40% actually looked like.
493 blog posts across 17 years, translated into 10 languages, ~4,900 files, ~3.9 million words. Claude Code's parallel agents made it possible — but the Korean disaster, the Cantonese voice problem, and the 5-hour usage cap taught me more than the successes.
I'm building my first iOS app without knowing Swift. Claude Code scaffolded the whole thing in an evening. Then I opened the Simulator, and the real work began.
I migrated my blog to Next.js and thought the hard part was over. Then the compounding started — 6 mega guides, a smarter AI assistant, native newsletter, bot protection, and SEO overhaul in 8 days.
I migrated 485 WordPress posts to Next.js in 4 days using a plugin that taught Claude to think like a product manager—not just a code generator.
I built planning documents that taught Claude Code how to localize—not just translate—then watched it execute across 5 languages in parallel, turning literal phrases into native-sounding copy.