The Archive · 2013 — Now
AI archive.
131 posts in this category
131 essays in the archive · 13 languages · 56 categories
Offline Mode for My AI App Didn't Need AI. It Needed Boring.
I almost built a clever, AI-specific offline mode for DIALØGUE's iOS app. Then I asked a more boring question — what does iOS already give me? — and the real work turned out to be resisting the urge to be clever. Here's the standard, unglamorous machinery behind "download an episode and listen on a plane," and why boring was the senior choice.
Read the analysis
Is an AI-native agency cheaper than a traditional one?
An AI-native agency is often cheaper per unit of output, and rarely cheaper in total spend. The saving shows up as elasticity and speed — more variants, more markets, faster changes — before it shows up as a smaller invoice. And the cheapest quote is often the one where the review standard has quietly slipped.
Native Isn't a Skin: Rebuilding DIALØGUE's iOS App
I shipped DIALØGUE's iOS app as a port of the web product, then rebuilt it natively — three tabs, lock-screen audio, a synced transcript, resilient offline, and Siri — because a web app shrunk to a phone is still a web app.
The Full Index
Earlier entries
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What should an agency stop selling in the AI era?
No. 05AII Rebuilt My Site With Two AI Models: Opus for Design, Codex for Execution
No. 06AIHow to start an AI-native agency
No. 07MarketingWhat Publicis Is Really Buying for $2.2B: Notes on the LiveRamp Deal
No. 08AIHow to govern marketing data for AI
No. 09AI6 Months, 3 Game Projects, 0 Shipped
No. 10AIHow to measure AI marketing impact
No. 11AII Rolled Back 2,724 Lines After One AI Audio Change Broke Production
No. 12AIWhich marketing tasks to automate (workflow audit)
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