The Archive · 2013 — Now
AI archive.
134 posts in this category
134 essays in the archive · 13 languages · 45 categories
The One Question That Killed an Entire Curriculum Architecture in a Week
The product I shipped in April was right about the engine. The product I settled on in June was right about the spine. In between: two complete curriculum rewrites, a framework that killed an architecture in a week, and the question I wish I had been asking since March.
Read the analysis
How many people does an AI-native agency need?
An AI-native agency needs fewer people than a traditional one for the same output, and the number is set by review capacity rather than production volume. The shape is a small, senior pod carrying what used to take a much larger team. Fewer, more senior, and accountable is the whole design.

How to price AI agency services
Price the judgement and the outcome, not the hours. AI breaks the link between time and cost, so hourly pricing punishes you for getting faster. The AI-native fix is to price what the client is buying — the decision, the standard, the result — and treat production as an input cost you control.
The Full Index
Earlier entries
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Offline Mode for My AI App Didn't Need AI. It Needed Boring.
No. 05AIIs an AI-native agency cheaper than a traditional one?
No. 06AINative Isn't a Skin: Rebuilding DIALØGUE's iOS App
No. 07AIWhat should an agency stop selling in the AI era?
No. 08AII Rebuilt My Site With Two AI Models: Opus for Design, Codex for Execution
No. 09AIHow to start an AI-native agency
No. 10MarketingWhat Publicis Is Really Buying for $2.2B: Notes on the LiveRamp Deal
No. 11AIHow to govern marketing data for AI
No. 12AI6 Months, 3 Game Projects, 0 Shipped
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