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I spotted Yahoo Singapore testing multiple text links instead of their usual single display ad—a shift that hints at how the recession is forcing digital giants to rethink premium ad inventory.
Google's free Ad Planner sounds revolutionary for media planning, but with only 250 sites covered and major players like Yahoo missing, here's why it falls short in Singapore.
I'll show you how to leverage display advertising in Singapore's market, from understanding banner formats and pricing models to maximizing targeting.