•Search Engine Marketing
How to Take over A PPC account from another agency
Taking over a PPC account isn't just about inheriting campaigns—it's about understanding why the client fired their last agency and avoiding those same mistakes.
Search Engine Marketing
46 posts in this category
•Search Engine Marketing
How to explain Search Engine Optimization to newbie
I find the book analogy incredibly useful when explaining SEO to beginners—just like books need clear titles and recommendations to stand out, websites need meta data and inbound links to rank.
•Google
Updates: Google PPC, Yahoo YSM and Singapore Market
Despite Singapore's first SMX drawing poor turnout and recession looming, I'm tracking crucial Google and Yahoo PPC updates that could transform your campaign strategy.
•Search Engine Marketing
Search Engine Marketing Spend in 2009 for SG and SouthEast Asia
While UK search spend hits 58% maturity, Southeast Asia allocates less than 1% of marketing budgets to SEM—I predict 40%+ growth in 2009 as crisis forces smarter ROI.
•Search Engine Marketing
Yahoo Pay per Click platform in SouthEast Asia (cont)
After 5 months testing Yahoo Panama in Southeast Asia, I found conversion costs can be 1/5 of Google's—but Yahoo's plummeting market share and frustrating limitations make it hard to recommend.
•Search Engine Marketing
Top 5 tips on how to choose a SEM (PPC/SEO) agency
Choosing a SEM agency in Asia? Ask about staff turnover first—I've seen clients juggled between 3 managers in 6 months, each clueless about their campaign.
•Search Engine Marketing
SMX in Singapore: First ever
Singapore's first-ever Search Marketing Expo marks the region's arrival as a serious SEM market—if you're in Southeast Asia, this is the event worth flying in for.
•Search Engine Marketing
Challenges of Managing a Regional Paid Search Campaign
Managing paid search across Asian markets means navigating multiple languages, currencies, and platforms—where Google's CPC estimates are wildly inflated and Yahoo makes you juggle separate accounts for each territory.
•Search Engine Marketing
Yahoo Panama in SEA worth a try?
I've been testing Yahoo Panama in SEA for 1.5 weeks and despite missing features, ROI-focused advertisers should jump on this now—you'll have a nice surprise.
•Search Engine Marketing
Paid Search or Organic Search yield better ROI?
Paid search converts 4x better than organic in some cases, but the real question is how to split your budget—and the answer depends on your keyword costs and business goals.
•Search Engine Marketing
Search Marketing Handbook (part 2)
I break down IAB UK's advanced search marketing tactics—from behavioral targeting and bid management to 24/7 PPC optimization—showing you what the tools can do and why strategy matters more.
•Search Engine Marketing
Search Marketing Handbook (part 1)
I just discovered the IAB UK Search Marketing Handbook and I'm breaking down its key insights on PPC vs SEO strategy, demographic targeting, and why combining both can boost clicks by up to 6%.