china influencer marketing Archives

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A high-level overview of China digital and advertising landscape

June 4, 2019 Chandler Nguyen Greater China, Paid Media, Strategy

In this post, I cover key data points about China world class, digitally advanced, mobile first consumers, and what it means for advertising in China.

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China influencer marketing – 8 key facts you need to know

March 2, 2019 Chandler Nguyen Greater China, Strategy

1. Influencer marketing is expected to receive the most attention from marketers/media agency professionals in 2019 A similar trend was seen in 2017 and 2018