•Search Engine Marketing
Ask.com gave up
I switched to Ask.com for weeks and found it surprisingly good—then they announced they're giving up on competing with Google to target women instead.
Search Engine Marketing
46 posts in this category
•Search Engine Marketing
Learning Google Adwords in 4 Days
I created a 4-day crash course to teach Google Adwords fundamentals—the same sink-or-swim method I used to learn it myself, starting with a 40-question quiz to assess where you are.
•Search Engine Marketing
SEM: some updates since Oct 07
I've compiled essential SEM resources and learning paths to help you navigate this fast-evolving industry, from salary insights to must-read blogs.
•Search Engine Marketing
Where is Search Engine Marketing in the Marketing mix?
SEM pros must look beyond bid prices and ad copy—offline marketing activities directly impact your paid search performance, and I'll show you how to model these relationships.
•Search Engine Marketing
Google Adword CheckList for Singapore and SouthEast Asia
I've created a complete Google Adwords checklist specifically for Singapore and Southeast Asia marketers to avoid costly mistakes like wrong currency settings, accidental content network activation, and timezone errors that can drain your budget.
•Search Engine Marketing
Singapore Search Engine Marketing: In-house VS Outsource
Deciding between in-house and outsourced SEM in Singapore? I break down the real costs and why most local businesses should think twice before hiring internally.
•Search Engine Marketing
MSN Search Marketing
I've found MSN Search Marketing converts better than Google or Yahoo, but Singapore agencies rarely promote it due to low search volume—yet millions still use MSN.com as their default IE homepage.
•Search Engine Marketing
Yahoo Search Marketing In Singapore and Southeast Asia
Yahoo Search in Singapore uses a surprising CPM model instead of pay-per-click—you pay for impressions, not clicks, making it fundamentally different from Google Ads.
•Google
Google Search Marketing: Adwords The Basics
Google Adwords lets you display targeted ads to users actively searching for your products—a cost-effective way to generate leads over traditional advertising.
•Google
Google Adwords Overview
I've been using Google Adwords for years and love its flexibility—test marketing strategies instantly, advertise globally from one platform, and reach millions in 15 minutes.