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Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
Google dominates Australia and India with 95%+ market share, but in China, Japan, and South Korea, local search engines like Baidu, Yahoo! JP, and Naver rule with 90%+.
I compiled search engine market share data across APAC to reveal which players actually dominate each market—spoiler: it's not always Google.
Google dominates most markets globally, but regional players like Baidu in China, Yandex in Russia, and Yahoo in Japan tell a different story about where you should focus your SEM budget.