Hi there, In this post, I will share some my guiding principles to get to good insights in your weekly/monthly/quarterly report for a marketing campaign.
Read moreCategory: Analytics
Multi-channel attribution what you need to know
This topic has been on my mind a lot recently and naturally I fall back on the teachings of the legendary Avinash Kaushik. There are
Read more
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
viI am very excited to introduce to you the first ebook, exclusively written for Vietnam market “Vietnam Digital Marketing Fundamentals“. This ebook was written with
Read moreResponse to “Eight Silly Data Things Marketing People Believe That Get Them Fired”
Avinash Kaushik recently wrote a brilliant article called “Eight Silly Data Things Marketing People Believe That Get Them Fired“. I would encourage you to spend
Read moreHow to have an Effective Digital Analytics Strategy?
First of all, if you want to have a completely solid, effective analytics strategy, please read Avinash Kaushik’s blog or read his book “Web Analytics
Read more