eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen

viI am very excited to introduce to you the first ebook, exclusively written for Vietnam market “Vietnam Digital Marketing Fundamentals“.

This ebook was written with the following audiences in mind:

  • Fresh Graduates who are looking for opportunities in Digital Marketing Industry
  • Digital marketing professionals with 2-3 years of experience in one specific area of digital (for example: Media Planner, SEO specialist, Social media specialist that are looking for more)
  • Traditional Marketers/Account Managers who want to learn more about Digital Marketing
  • Traditional agency owners in Vietnam
  • International agencies who want to explore Vietnam
  • International providers who want to understand more about the local market

This ebook is about 200+ page long, structured into two parts:

  • Part 1 (6 chapters)

We are going to review the digital marketing landscape in the US, China, Singapore and Vietnam. It is important to understand where we are and where Digital marketing stands in the marketing mix in Vietnam.

Next we look at the agency world to understand who the big players are. Then we discuss about the potential of Digital marketing in Vietnam and how to learn Digital marketing effectively. 

  • Part 2 (8 chapters)

This is it. We deep dive into Digital Analytics, Owned Media (including desktop assets, mobile assets like mobile site vs native app and social assets), Paid Media (Display and Search). At the end there is a chapter on digital strategy as well. 

Brand’s fanpage is put under Owned Media, Social Assets.

The ebook is in English and I explained about the rationale in Chapter 1, Introduction.

I realized after doing some searches in Vietnam that there are not that many English books about this subject in Vietnam. This ebook might be one of the first books on this subject. That means there will be some mistakes (guaranteed) and I hope that by the help from you (through comments in this post), I could make the necessary changes.

Here is the link to buy the pdf version @ $2.99: (you can use visa/master card or paypal account)

If you are using Amazon Kindle and  want to buy the Kindle version here is the link.

Please note that you can NOT read the Kindle version using PDF reader.

Before you buy the book, please note that it was written at the end of 2013 so some facts about Vietnam market already changed since then. However, the overall approach still makes sense.

Some of you ask me if you want to buy multiple copies, what should you do? Please use this link and change the quantity to the number that you like, then click Check out with Paypal.

Vietnamese version of the book could be found here.

Below is the detailed table of content of the ebook:

1. Introduction

  • Who am I?
  • Who this book is for?
  • How this book is structure?

2. Digital Marketing Overview

  • $36.6B was the Digital marketing spend in US 2012
  • China landscape dominated by locals
  • Singapore: $100M Online Spend in 2011
  • Digital marketing in Vietnam

3. Digital Marketing Potential in Vietnam

4. Agency world in Vietnam

  • Big Agency Group in Vietnam
  • Other agency groups
  • Local agencies, ad networks and others
  • Jack of all trades

5. Digital Marketing Career

6. How to learn Digital Marketing

7. The big picture

Owned (website, mobile site, native app, social assets), Paid (PPC/SEM/Paid Search, Search Engine Optimization SEO) and Earned Media (Influencer outreach)

8. Personal Computer Assets

  • Getting the basics right
  • Website/Microsite Development Plan
  • User Experience
  • Reference

9. Mobile assets

  • Post PC era is here
  • Mobile options for Brands: mobile site, native apps, pros and cons of each option
  • Reference

10. Social media assets

  • What is Social Media?
  • Facebook domination in Vietnam
  • Channel recommendation
  • Guiding principles
  • Facebook fanpage
  • Measuring success
  • Reference

11. Digital Analytics

  • What is Digital Analytics?
  • Definition
  • Different Analytics Tools
  • Free Offsite Tools: Keyword planner, Google Trends
  • Paid Offsite Tools:comScore, Hitwise
  • Listening Tools
  • Effective Analytics Strategy
  • Google Analytics Overview
  • Reference

12. Display Advertising

  • What is Display Advertising?
  • How to Plan a Display Campaign (Media Plan)
  • Google Display Network
  • Facebook Ads
  • Real Time Bidding
  • Tracking different media campaigns
  • Reporting and Optimization
  • Reference

13. Search Marketing

  • Demand Capture Channel
  • When to use it?
  • How paid search (PPC/Google Adwords) works?
  • How SEO works?
  • SEO Cheat Sheet
  • Working process for PPC and SEO
  • Performance Evaluation
  • Common myths
  • How much does it cost?
  • Reference

14. Digital Strategy

  • Brief
  • Research
  • Ideation
  • Evaluation
  • Campaign Development

15. Conclusion

Here is the link again to buy the pdf version @ $2.99: (you can use visa/master card or paypal account)

P.S: if you are using smartphone, you could still buy using either paypal or visa/master cards. After you complete the purchase, there are automatic emails sent to your email with the link to download the book. You may not be able to download the ebook using smartphone but you could certainly download using desktop/laptop 🙂

If you want to buy the Kindle version here is the link.

Please note that while the price in the US in $2.99 for the Kindle version, if you are in Vietnam, Amazon charges additional delivery fee so the price is $4.99.

Vietnamese version of the book could be found here.

Here are some screenshots from the book:

cover vietnam digital marketing fundamentals

Digital marketing in vietnam overview

seo cheat sheet

measuring success of social media

Happy reading,


    1. Hi em, em co the mua voi link o tren, sau khi mua xong, tai trang “thank you” page se co link de em download ebook,
      Ngoai ra he thong cung se gui link download vao email cua em de em download.
      Em yen tam nha.

  1. Anh ơi, trả tiền xong, có đường link down xuống, nhưng down xong, chỉ được lưu trong máy đã down ebook thôi hay là có thể chép file ebook qua máy khác? vì em sợ a khóa lại, k thể “truyền bá văn hóa phẩm” được ấy. Vì em k có master/visa card, em nhờ bạn em mua. Cám ơn anh

    1. Hi em,

      Em có thể download sang máy khác được em. Mục tiêu của anh là để nhiều người có thể tiếp cận được quyển sách này nên từ security settings lẫn pricing anh đều để rất thoải mái cho mọi người 🙂


  2. Cám ơn anh nhiều, em sẽ mua ngay. BTW, nếu em có câu hỏi về digital marketing thì có thể gửi email cho anh được không? Và anh cho em xin email được k ah? Cám ơn anh

  3. Lần đầu tiên ghé qua blog anh, và đã mua ebook này. Cám ơn anh đã bỏ công sức viết nên quyển sách. Sẽ feedback sau.

    1. Anh hi vọng em sẽ thấy quyển sách hữu ích. Nếu có comment gì thì em cứ gửi anh 🙂
      Về hard copy thì anh sẽ suy nghĩ thêm về nó.

  4. Hi anh, em muốn mua hard copy thì thế nào ah, rõ ràng cầm 1 quyển sách đọc thì vẫn thích và “tự hào” hơn khi chỉ là ebook ^^

  5. Interesting introduction! Em sẽ mua ngay 🙂 Nhưng mà em cũng đồng ý với mấy bạn ở trên là thích đọc hard copy hơn 🙂

  6. Em chao anh Chandler (khong biet ten that cua anh nen danh goi theo ten blog)

    Cam on anh da xuat ban quyen sach hay va nhieu thong tin nhu Vietnam Digital Marketing Fundamental. Em da mua ngay ban ebook, moi xem qua nhung cam thay rat thu vi. Em mong trong thoi gian toi, anh Chandler se cho ra nhieu quyen sach hay va bo ich nhu vay.

    1. Cam on Phuong vi comment.
      Em co the goi anh la Chandler, moi nguoi van goi anh nhu vay.


    1. Chào bạn, hiện tại rất tiếc mình không có hình thức affiliate cho quyển sách này.

    1. Hi Yenting,

      Thanks for your interest in the book. It will take me some time to write the second book.


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