•Strategy
Welcome to the Global Digital Ecosystem !
Ever wonder where your company fits in the digital marketing ecosystem or who might acquire you? These visual maps reveal how global players connect and where strategic opportunities hide.
Blog
494 posts about AI, learning, and building products
•Analytics
Response to "Eight Silly Data Things Marketing People Believe That Get Them Fired"
I break down why Vietnamese marketers get fired for confusing metrics with KPIs—and reveal the simple fix that transforms data from overwhelming noise into actionable insights.
•Strategy
Welcome to the Agency world in Vietnam (part 1)
I'm mapping Vietnam's digital agency landscape—from WPP's 23 offices to solo shops—so you can navigate this fragmented market and find the right partners.
•Analytics
How to have an Effective Digital Analytics Strategy?
Stop drowning in meaningless metrics—your analytics strategy fails when you spend time on dashboards instead of asking the right business questions and hiring analysts who deliver actionable insights.
•Analytics
Free Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
Discover how to leverage Google's free analytics tools to benchmark your brand against competitors, uncover seasonal search trends, and identify untapped market demand.
•Analytics
Free Chapter on Digital Analytics
I'm sharing my free Digital Analytics chapter from my Vietnam ebook—learn how to turn data overload into actionable insights that actually improve your campaigns.
•About Chandler Nguyen
How Steve Jobs and Apple changed my life
I went from working with Apple's team for 18 months to finally becoming a true fan—all it took was opening one iPad box to fundamentally change how I see art, technology, and design.
•About Chandler Nguyen
Thank you Singapore
After 8 years of feeling like a robot, I discovered how Singapore transformed me from an aimless kid who wanted to be a fortune teller into someone with purpose.
•Paid Media
Please do NOT prepare 100-slide monthly report
Stop drowning stakeholders in 100-slide reports they won't read. I'll show you how to craft concise, actionable reports that actually get attention and drive decisions.
•Paid Media
When to use PPC and SEO?
Learn when PPC vs. SEO makes business sense through real scenarios—because knowing when to use search marketing matters more than just knowing how it works.
•Baidu
Search Engine Market Share in the US, UK, China, Canada and other countries in Mar 2013
I analyzed search engine market shares across 10+ countries in 2013, revealing Google's dominance varied wildly—from 90%+ in Europe to just 4% in China where Baidu ruled.
•About Chandler Nguyen
Digital marketing for Vietnam book
I'm writing a practical guide to digital marketing in Vietnam that cuts through common myths and provides foundational to intermediate knowledge across all key channels.