Search Engine Market Share in the US, UK, China, Canada and other countries in Mar 2013

This post was written back in 2013 to indicate search engine market shares in key markets in the world like the US, UK, China, Canada, France, Belgium, Singapore, Brazil, Mexico, Singapore etc.

The data source used were mainly: Hitwise, comScore, Techinasia and a few other reputable sources at that time.

If you are interested in further updates on search engine market share around the world, take a look at my posts in 2019 or 2020.

1. Search Engine market share in China

From TechinAsia post and taken data from CNZZ via MarBridge Daily, Baidu still leads the market with nearly 71% share of pageview, followed by Qihoo’s with 12.3%

Google declined nearly 1% from 5% at Dec 2012 to 4.25% at Feb 2013. Detailed information could be found in the table below:

Search EngineShare by Pageview (Oct 2012)Share by Pageview (Dec 2012)Share by Pageview (Feb 2013)
Qihoo So.com9.64%10.39%12.36%
Tencent Soso.com3.68%3.73%3.92%

2. Search Engine market share in the US

According to comScore PR release in Jan 2013, and May 2011, Google market share is still around 65-66%, Yahoo share dropped from around 16% to 12% and stays there. Microsoft gained around 2% during the past 2 years.

Search EngineApr 2011 May 2011Nov 2012Dec 2012
Google sites65.40%65.50%67.00%66.70%
Yahoo! sites15.90%15.90%12.10%12.20%
Microsoft sites14.10%14.10%16.20%16.30%
Ask Network3.00%2.90%3.00%3.00%

3. Search Engine Market Share in the UK

From Hitwise data center in the UK, Google sites still maintains 90%+ market share, followed by Bing and Yahoo. So there is literally no change during the past 2 years from market share point of view.

Search engine market share in the UK based on volume Jun 2012

4. Search Engine market share in Canada

The data is not based on the volume of searches, but based on visits share.

The data source is again from Hitwise Canada

search engine market share canada Feb 2013

5. Search Engine Market Share in France

Google continues to maintain a leading position with 94% of the market share according to comScore 2013 France Digital Future in Focus.

Bing and Yahoo, each has about 2% of the market share, followed by Ask and Organe.

6. Search Engine Market share in Belgium

2012 Belgium Digital future in Focus report from comScore stated that Google has 93.6% of the market share, followed by Microsoft and Yahoo with 1.2% each. eBay contributes 0.8% and others have 3.1%

search engine market share in belgium 2012

7. Search Engine Market Share in Hong Kong

Again data was taken from Hitwise Hong Kong, public data center

search engine market share hong kong dec 2012

If we compare this and the same data in Mar 2011, we could see some clear changes

Search EngineMar 2011Dec 2012% change
Google Hong Kong35.90%27.47%-8.43%
Yahoo! Hong Kong Search25.42%18.51%-6.91%
Google Taiwan3.59%no data 
Bingno data4.39% 

It is surprising to see that people in Hong Kong shifted from using Google Hong Kong to Could it be because the default search engine on chrome & Firefox omni bars is not I don’t have answer to this question so if anyone from Hong Kong could share some insights, it’s much appreciated.

Yahoo sees such a huge drop after 2 years, it lost about 7% market share. Bing took the 5th place from Google Taiwan, which is not surprising given Bing & Yahoo Global alliance.

8. Search Engine market share in Singapore

The market share hasn’t changed much in Singapore over the last 2 years. It seems that the market reached its equilibrium point. Google leads with 87.2%, followed by Yahoo 8.98%, Bing 1.57% for 24 weeks ending Jun 2012.

Search engine market share in Singapore Jun 2012

Google had 86.51% share in Jul 2011, followed by Yahoo 10.17%, Bing 1.74%

9. Search Engine Market Share in Brazil

Using similar report from comScore, 2013 Brazil Digital Future in Focus, we could find out that Brazilian searched 142 times on average during Dec 2012. As for search engine market share, they not only use Google but many other sites to search. In the table below, it shows that there are closed to 20M Brazilian who use Facebook to search.

From a search query volume point of view, Google still maintains a lion share of 91.77%, followed by MercadoLibre with only 2.68%. Nothing much changed since 2 years ago regarding Google’s market share.

PropertiesUnique Searches (in thousand)Searches per searcher% Share
Google sites4380213091.77%
Terra – Telefonica135234.40.96%
Ask Network111674.40.79%
Microsoft sites85218.61.18%
Buscape Company529430.26%
Yahoo! Sites48115.90.46%

10. Search Engine Market share in Mexico

Last year August, comScore published a report on the Future of Digital for Mexico, in that report one could find out the market share below:

  • Google: 90.5%
  • MercadoLibre: 2.1%
  • Microsoft sites: 1.8%
  • Yahoo! sites: 1.7%
  • Others: 3.9%

11. Search Engine Market Share in Russia

comScore graph stopped at May 2011 with 64% market share for Yandex, 29% for Google and  about 7% for the rest.

search engine market share russia may 2011

Lastly, could you guess which region/country had the highest number of searches per searcher in 2012?

Well it was Latin America with an average of 162 searches per searcher, about 40% higher than the worldwide average. And The winning country is Turkey with 217 searches per searcher!

Feel free to drop any comments you may have.




  1. Those statistics are really interesting, thanks! Is there any report that states about the current global market shares? I’ve been searching for that, but surprisingly, I couldn’t find any reliable sources with clear figures.

      1. Thanks! I just wish I could find the official report of comScore, because I’m doing a school work right now, and teachers… well, they do value more papers and reports than a mere webpage as sources… Thanks anyway!

        1. You could try to ask your professors about Danny Sullivan, Editor of Search Engine Land. If he/she is serious about search engine in general, he/she would probably know him. He is one of the very few authoritative figures on this subject.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.