•Analytics
Search Analytics: Internal Search, SEO, PPC
Explore why internal search is the most ignored analytics goldmine—I'll show you which major Singapore sites are missing this crucial feature and the metrics you need to track.
Blog
494 posts about AI, learning, and building products
•Singapore
Singapore Online Updates
PayPal's surprise appearance in Singapore's top 20 websites signals that B2C e-commerce is changing fast—here's what the latest Hitwise data reveals.
•Search Engine Marketing
Challenges of Managing a Regional Paid Search Campaign
Managing paid search across Asian markets means navigating multiple languages, currencies, and platforms—where Google's CPC estimates are wildly inflated and Yahoo makes you juggle separate accounts for each territory.
•Singapore
Ad:Tech Singapore 2008 and some updates
I attended Ad:Tech Singapore's inaugural event, where Yahoo dominated and Google barely showed up—here's why this first-time conference fell short of expectations.
•Analytics
Google Conversion Tracking: Pros and Cons
At Google's event, I learned why free conversion tracking seems great—until you realize Google knows exactly what you'll pay, creating a conflict of interest.
•Search Engine Marketing
Yahoo Panama in SEA worth a try?
I've been testing Yahoo Panama in SEA for 1.5 weeks and despite missing features, ROI-focused advertisers should jump on this now—you'll have a nice surprise.
•Google
Google allows Third Party Ad Serving on Content Network: Implications
Google's opening its Content Network to third-party ad tracking changes the display advertising game—giving advertisers cross-network insights they've long demanded.
•Singapore
Raffles Place Internet hoax in Singapore
A $100k viral ghost video got 230,000 views and major media coverage—but nobody remembered the company behind it. Here's why the campaign failed.
•Strategy
Microsoft & Yahoo: a North Southeast Asia perspective
From a Southeast Asia search marketing perspective, Microsoft's failed Yahoo bid revealed why catching Google matters: when users abandon your search engine, even sophisticated ad technology becomes worthless.
•Vietnam
Partnership formed: MobiFone Vietnam and Yahoo Vietnam
Yahoo's partnership with Vietnam's top mobile operator signals their aggressive push into Vietnamese mobile search, but I'm skeptical users will benefit given high data costs and limited local services.
•Singapore
Singapore Social Networking and Forum
In Singapore's 2008 social networking landscape, Friendster only led Facebook by 2 points, while consumer tech forums dominated and visit time told a completely different story than traffic.
•About Chandler Nguyen
Chandler Nguyen on Digital Media Magazine
I joined industry leaders on Digital Media Magazine's expert panel to discuss how SMEs can avoid common pitfalls and maximize their digital marketing ROI.