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Chandler Nguyen

A personal blog about expatriates in the US, AI, Leadership, Geopolitics.

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Category: Earned Media

What are your social media KPIs? Lessons learnt from Luxury car social media playbook – Engage Prague 2015

August 22, 2015 Chandler Nguyen Earned Media, Social Media Marketing, Strategy

Hi there, Happy Saturday! I recently came across this article “Take a leaf out of Lamborghini’s social media playbook” on Marketing Magazine (marketing-interactive) in Jul

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State of social networks in APAC in Q3 2014

November 11, 2014 Chandler Nguyen Greater China, Japan, Social Media Marketing, South Korea

This is a follow up post after my initial post about “State of social networks in South East Asia“. In this post, I would try

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ROI for social media? Response to post “How The Wall Street Journal owns social media”

February 11, 2014 Chandler Nguyen Earned Media

Recently, eConsultancy published a blog post called “How The Wall Street Journal owns social media through Facebook and Twitter“. The author compared WSJ’s number of

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nhung co ban ve quang cao truc tuyen o vietnam for blog

Sách điện tử “Những cơ bản về quảng cáo trực tuyến ở Việt Nam”

January 31, 2014 Chandler Nguyen Earned Media, ebook, Facebook, Google, Owned Media, Paid Media, Strategy, Vietnam

Chào mọi người, Hi all, Tôi rất vui mừng ra mắt bản dịch tiếng Việt của cuốn sách điện tử (ebook) “Vietnam Digital Marketing Fundamentals” I

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State of social networks in Southeast Asia

December 8, 2013 Chandler Nguyen Earned Media, Social Media Marketing

Are you curious about which social network is the most popular in each country in South East Asia? Do we see Facebook domination across countries

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