Likeable Social Media Book review

Hi all,

It has been a while since my last post, i realize that. To restart my blogging effort, I want to start by reviewing a great book called “Likeable Social Media” by Dave Kerpen.

I just finished Likeable social media and I think it is definitely a good read.

Social media is changing quite fast, however the author did try to keep this book up to date with many of the most popular social media platforms out there.

Facebook was covered prominently in the book but it is not only about Facebook but social media in general.

Just like the title says “Likeable social media”, the key to success is to be likeable. With common sense and great case studies, the author highlighted why being likeable in the new age of social media is crucial and what you should do to become likeable.

Well as it turns out, to become likeable on social media is not that different from being likeable in offline environment (real life). May be one key difference is that every person is much more powered by social media to share, to express his/her view than ever before.

Check out united break guitars to understand how a mistake could lower the stock price of the company by 10% and shareholder lost $180M in the process.

18 principles were discussed in the book. I summarised them into about 12 principles, combining some of them together. With each principle, the author gave an action item list which is perfect for those who are looking for hands on advice. You may need to tweak it a bit to apply them in your specific circumstances and again use common sense, but I think the principles are highly applicable and specific enough.

After reading the book, you may say that not all of these principles are applicable in Vietnam especially when it comes to transparency and how to respond to bad comments on social media. Well on that note, I think human being wants to be treated nicely everywhere and when we get upset, our behaviour is pretty much the same everywhere as well. We complain. The more we upset, the harder we complain and deleting or ignoring the issue is not a good option. Answering bad comments publicly and then handle them privately is one of the best way and I agree with the author on that front.

On the scale of 1 to 10, I would give “Likeable social media book” an 8.

Have a read and let me know if you agree?



Disclaimer: I have no business relationship with the author of the book, nor I know him personally. The above review is purely from a personal point of view.

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