Tag: social media

What are your social media KPIs? Lessons learnt from Luxury car social media playbook – Engage Prague 2015

Hi there, Happy Saturday! I recently came across this article “Take a leaf out of Lamborghini’s social media playbook” on Marketing Magazine (marketing-interactive) in Jul 2015. The reporter attended an event called “Engage Prague 2015: A focus on social media” organised by Socialbakers and wrote the article. The article intrigued me, partly also because in the…

State of social networks in Southeast Asia

Are you curious about which social network is the most popular in each country in South East Asia? Do we see Facebook domination across countries or we have different pictures for each country? I attempt to answer that question by using data from GlobalWebIndex. Before looking at the statistics, it’s important to understand that GlobalWebIndex uses…

Everyone is doing Photo Contest in Vietnam

This is an extract from my latest book about Vietnam Digital Marketing, under the Digital Strategy Chapter. Photo Contest is the most popular type of campaigns so far This is probably the most popular type of campaign in Vietnam for the past 1-2 years. However, is it the most effective? Basically the flow is like…