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Chandler Nguyen

A personal blog about expatriates in the US, AI, Leadership, Geopolitics.

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Category: Social Media Marketing

What are your social media KPIs? Lessons learnt from Luxury car social media playbook – Engage Prague 2015

August 22, 2015 Chandler Nguyen Earned Media, Social Media Marketing, Strategy

Hi there, Happy Saturday! I recently came across this article “Take a leaf out of Lamborghini’s social media playbook” on Marketing Magazine (marketing-interactive) in Jul

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State of social networks in APAC in Q3 2014

November 11, 2014 Chandler Nguyen Greater China, Japan, Social Media Marketing, South Korea

This is a follow up post after my initial post about “State of social networks in South East Asia“. In this post, I would try

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State of social networks in Southeast Asia

December 8, 2013 Chandler Nguyen Earned Media, Social Media Marketing

Are you curious about which social network is the most popular in each country in South East Asia? Do we see Facebook domination across countries

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Facebook: I feel like you are cheating me

October 22, 2013 Chandler Nguyen Facebook, Paid Media, Social Media Marketing

Yup that is what I am feeling now. Your brand image just gets worse (at least to me). I don’t like to be cheated at

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Measuring success of your social media efforts (beyond the number of view/fans)

October 22, 2013 Chandler Nguyen Earned Media, Owned Media, Social Media Marketing

This is a topic that is dear to my heart. I feel that just like any marketing activities, with social media your ultimate goal should

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