Tag: book review

Refreshing and insightful books from Dentsu Executive Creative Director

Refreshing and insightful books from Dentsu Executive Creative Director

Hi there, I chanced upon two great ebooks: Techniques of expression by Takuma Takasaki (Executive Creative Director Dentsu Inc) and Techniques of wording by Takuya Isojima (Creative Director / Copywriter Dentsu Inc). I am so impressed with both of them that I would recommend these two books to anyone who want to learn more about Dentsu, their people…

“Contagious: Why Things Catch on” book review

I just finished this book by Johnah Berger. Overall from the scale of 1-5, I would give the book a 3.5 – 4. I recommend that you get a Kindle copy and you could finish the book over the weekend. The central theme is about STEPPS, a six step system that helps to explain why…

Likeable Social Media Book review

Hi all, It has been a while since my last post, i realize that. To restart my blogging effort, I want to start by reviewing a great book called “Likeable Social Media” by Dave Kerpen. I just finished Likeable social media and I think it is definitely a good read. Social media is changing quite…