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Chandler Nguyen

A personal blog about expatriates in the US, AI, Leadership, Geopolitics.

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Category: Earned Media

Secrets revealed behind the 106 Million view video – Dove Sketches campaign

November 16, 2013 Chandler Nguyen Earned Media, Paid Media, Strategy

I was referred by Joana Veiga to this great sharing from Joel Pearson (Innovation Director at PHD) about the Magic Media plan behind the great

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Facebook: I feel like you are cheating me

October 22, 2013 Chandler Nguyen Facebook, Paid Media, Social Media Marketing

Yup that is what I am feeling now. Your brand image just gets worse (at least to me). I don’t like to be cheated at

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Measuring success of your social media efforts (beyond the number of view/fans)

October 22, 2013 Chandler Nguyen Earned Media, Owned Media, Social Media Marketing

This is a topic that is dear to my heart. I feel that just like any marketing activities, with social media your ultimate goal should

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Everyone is doing Photo Contest in Vietnam

October 13, 2013 Chandler Nguyen Facebook, Social Media Marketing, Strategy, Vietnam

This is an extract from my latest book about Vietnam Digital Marketing, under the Digital Strategy Chapter. Photo Contest is the most popular type of

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vietnam digital marketing fundamentals

eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen

October 10, 2013 Chandler Nguyen About Chandler Nguyen, Analytics, Earned Media, ebook, Facebook, Google, Owned Media, Paid Media, Strategy, Vietnam

viI am very excited to introduce to you the first ebook, exclusively written for Vietnam market “Vietnam Digital Marketing Fundamentals“. This ebook was written with

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