•AI
Bing and OpenAI Integration: A Game Changer in Search Engine Technology?
Microsoft's Bing-OpenAI integration solves ChatGPT's three fatal search flaws—and could finally give Google a real reason to worry about losing market share.
Search Engine Marketing
46 posts in this category
•Google
12 Mobile SEM ad best practices
I've updated my 2015 mobile SEM guide with 12 current best practices covering responsive search ads, ad extensions, and optimization tactics that drive clicks today.
•Australia
Search engine market share in South Korea, Japan, China and other APAC markets (2019 update)
Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.
•Baidu
Search Engine Market share in APAC December 2016
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
•Google
14 Mobile SEM ad copy best practices
Master these 14 mobile SEM ad copy tactics to dominate above-the-fold mobile search results where paid ads now occupy entire screens before organic listings.
•Greater China
Search Engine Market Share in APAC Jun 2014
I compiled search engine market share data across APAC to reveal which players actually dominate each market—spoiler: it's not always Google.
•Search Engine Marketing
Google Hummingbird: anything but irrelevant
Hummingbird's silent rollout—unnoticed by most SEOs for over a month—signals a major shift: Google now rewards conversational, user-focused content over keyword manipulation.
•Paid Media
What is the ONE thing that I would share with a Newbie?
After 10 years in SEM, I realized the most vital lesson isn't about keywords or tools—it's understanding the human behind every search query.
•Search Engine Marketing
The Search Engine "battle" in Vietnam
Building a search engine is so hard that only China, Korea, and Russia have local engines beating Google—yet Vietnam now has multiple teams attempting the impossible.
•Paid Media
When to use PPC and SEO?
Learn when PPC vs. SEO makes business sense through real scenarios—because knowing when to use search marketing matters more than just knowing how it works.
•Baidu
Search Engine Market Share in the US, UK, China, Canada and other countries in Mar 2013
I analyzed search engine market shares across 10+ countries in 2013, revealing Google's dominance varied wildly—from 90%+ in Europe to just 4% in China where Baidu ruled.
•Search Engine Marketing
Search Engine Market share by country Mar 2011
Google dominates most markets globally, but regional players like Baidu in China, Yandex in Russia, and Yahoo in Japan tell a different story about where you should focus your SEM budget.