•About Chandler Nguyen
My 1 year in Ho Chi Minh city
After 7 years in Singapore, I returned to Ho Chi Minh to build a business from scratch—here's why I'd do it again, and what I'd change about those crucial first 9 months.
Blog
494 posts about AI, learning, and building products
•Vietnam
How people search for Sex? Do Vietnamese search for sex the most !!!
I dug into Google's data to debunk the myth that Vietnamese search for sex the most—revealing how raw numbers mislead without context and why search behavior matters.
•Google
A review of Google & Yahoo in 2009
Google made meaningful strides in Southeast Asia's search marketing space in 2009, outpacing Yahoo with significant advancements worth examining.
•Affiliate Marketing
Affiliate Marketing in Vietnam and SouthEast Asia
After meeting with a London VC about affiliate marketing in Vietnam, I realized this performance-based model could transform how SEA companies scale their sales online.
•Vietnam
Vietnam online marketing updates
After 8 years abroad, I returned to find Ho Chi Minh's online marketing shockingly behind—even basic services are invisible on Google, forcing reliance on human operators.
•Search Engine Marketing
Search engine market share around the world updated Aug 2009
Google's dominance isn't universal—discover why Yahoo leads Japan with 51% share, while Naver commands 62% in Korea, revealing crucial insights for global PPC strategy.
•Strategy
What makes an Online agency unique
I've spent months exploring why investors should back online agencies, but the real question isn't which niche will win—it's whether we're trying to predict the unpredictable.
•Strategy
Challenges of Running a SEM firm in South East and North Asia
Running a SEM agency across Asia means juggling 10+ currencies, native speakers for each market, and search engines with conflicting policies—challenges you won't face in the West.
•Singapore
Singapore Statistics
I break down Singapore's surprising demographic reality: for every 2 Singaporeans, there's 1 foreigner living here, plus GDP insights that reveal where you stand.
•About Chandler Nguyen
Acknowledgement
After 99 posts, I'm shifting from pure PPC tactics to holistic digital marketing—because mastering the basics opened my eyes to what really moves the needle.
•Search Engine Marketing
Can RedNano survive as a Local Search Engine?
Despite heavy marketing spend and SPH backing, RedNano faces an uphill battle against Google's 73% market dominance—and their own search results reveal why.
•Search Engine Marketing
How to Handle Invalid Click Objection
I've learned that while invalid click concerns are valid—especially in emerging markets with small budgets—they shouldn't be the deciding factor against PPC advertising.