Hi all,

First of all, thank you for reading this post and this blog!
This is my 99th post and i am truly excited, grateful!

I am grateful because it has been a wonderful journey for me ever since i started this blog. I have the chance to get to know so many new friends during the past 3 years.

A bit background info about myself
I am lucky enough to find what i love to do early in life and that’s one of the most wonderful gifts one can get. Being able to throw oneself wholeheartedly at something is not easy to find and when you found it, oh well! it can only get better and better as time goes by.

It reminds me of the “Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005

You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

It may come as a surprise but i actually have a degree not in marketing or IT but an engineering degree in IC (Integrated Circuit) Design. It’s one of those very niche fields that only a few percentage of engineers would go into. If i followed my major, i would probably work in a lab right now, wearing those white color lab clothes that you often see on TV.
Luckily i realized early that i am not smart enough, patient enough or simply don’t love IC design so i decided to switch completely. One thing led to another and well 5 years later here i am 🙂

I am not sure if any of my bosses will read this post but i would like to thank them anyway because not only I have learnt so much from them but also they allow me to have the time to read and write 🙂 For that i am truly thankful!
(Realistically not many companies/agencies are like us in Singapore where employees still have a normal work life and a social life)

I am also thankful to my colleagues, ex colleagues, friends and business partners who

  • inspired me with interesting topics:

If I were Yahoo Chief for Search Engine Marketing
How to Take over A PPC account from another agency
and so on…

  • contributed guest posts

Online Marketing: The lack of thought and Initiative

  • helped me to collect/translate materials to write

Information about Vietnam markets
Baidu Paid Search series

For those who know me personally, I have a very short term memory but well all of your efforts are remembered and much appreciated!
This blog has always been strictly for professional purpose. However, moving forwards i will
start expanding out to cover some parts of my personal life and i hope you don’t mind that 🙂

In the next couple of months, i will shift my focus more on the holistic approach to Digital marketing because i feel that it starts to become a must, not a “nice to have” to integrate different Online mediums into a good Digital Plan.
Of course, you still need to take care of the basics first before trying to jump into more sophisticated fields like Social Media, Mobile Marketing etc…
Web Analytics, of course, will continue to play a central role in all of this. However, advertisers also need to realize that Web Analytics can’t do everything and the industry is still in its early development stage.

In addition, i will write more about Vietnam as well because i am a Vietnamese 😛 and i would love to see the industry’s booming in Vietnam. There are challenges but many of us start to see the light at the end of the tunnels!

That’s all for now from me! I hope you enjoy what you have read so far from this blog and i always welcome any comments/feedback you may have.
Just ping me via

Cheers… and once again thank you all my bosses, colleagues, ex colleagues, friends and business partners!


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