This is the prediction by eMarketer in their “Global Media Intelligence Report 2014” release date Sep 2014. From the report, eMarketer estimates that by 2018,
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Asia top 1000 Brands 2014
It’s time of the year again when Campaign Asia and Nielsen releases the annual Top Brands in Asia research. The research covered all of the
Read moreMulti-channel attribution what you need to know
This topic has been on my mind a lot recently and naturally I fall back on the teachings of the legendary Avinash Kaushik. There are
Read moreHow Not to run a YouTube Video campaign
For the past 3 days I have been bombarded with a rather “not so interesting” video ad on YouTube. Every time I try to watch
Read moreResponse to “Agency, position thyself” by Greg Paull
I came across this brilliant post by Greg Paull this week titled “Agency, position thyself” on Campaign Asia. Combining this post and the post by Tim
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