In the first post of 2020, I want to share my learnings about the biggest challenges in the next 30 -50 years facing humankind. I am interested in this topic because well, my generation (and my daughter’s generation) will definitely experience the consequences of these challenges.
Read moreCategory: Greater China
“Destined for War: Can America and China Escape Thucydides’ Trap?” by Graham Allison – a good read
It is a must-read for anyone who is interested to know how the US/China relationship may play out in the future by learning about what happened 16 times where a rising power challenged an established power in the last 500 years.
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China 2020: Three alternatives to WeChat for marketers in China
Brands looking for alternatives to WeChat can find plenty of platforms that offer a closed-loop marketing solution from awareness to consideration and through to sales.
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It’s Games time
In this post I will share key statistics on why advertisers should get into games and Esports with more than 2.6 billion gamers (many between 21-35 years old with high household income). And they should go beyond traditional formats.
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A must-read for international audience: “China Internet Report” by SCMP and Abacus
My take on the must read China Internet report by South China Morning Post, Abacus and Proof of Capital. It covers all key trends in China in 2019
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