In this post I will share key statistics on why advertisers should get into games and Esports with more than 2.6 billion gamers (many between 21-35 years old with high household income). And they should go beyond traditional formats.
It’s Games time
Category: Greater China
A must-read for international audience: “China Internet Report” by SCMP and Abacus
My take on the must read China Internet report by South China Morning Post, Abacus and Proof of Capital. It covers all key trends in China in 2019
Key facts about Taiwan games industry
Taiwan is a passionate and active gaming market, ranks 15th in the world in terms of revenue and half of the online population watches gaming video content.
A high-level overview of China digital and advertising landscape
In this post, I cover key data points about China world class, digitally advanced, mobile first consumers, and what it means for advertising in China.
Family travel guide to Xi’an and Chengdu without knowing Chinese
The essentials are translation app, knowing how to book train tickets, Apple Map, cash or union pay card.