•Facebook
The balance between privacy and innovation (part 1)
Data is now considered as valuable as oil once was, yet most of us don't understand what personal data actually is, who owns it, or what rights we have over it.
Greater China
45 posts in this category
•Australia
Search engine market share in South Korea, Japan, China and other APAC markets (2019 update)
Google now dominates Japan with 75% market share after trailing Yahoo's 50%+ a decade ago, while Naver still leads Korea and Baidu holds 70% in China.
•Greater China
China OTT subscription landscape: 8 key facts and trend
China's OTT market is exploding with 80M+ paid subscribers per platform spending just $26-35/year—a fraction of Netflix prices yet poised to overtake traditional TV.
•Greater China
China influencer marketing - 8 key facts you need to know
China's influencer market hit $17.16B in 2018, with consumers twice as receptive to KOL endorsements vs Western markets—here's what makes it unique.
•Greater China
China mobile games : 8 key facts and trends
China's mobile gaming market dwarfs the competition with 2x more players than the next four markets combined and Tencent controlling 45% of this $12B+ goldmine.
•Greater China
China e-commerce key facts and trends
China's retail e-commerce market isn't just big—it's larger than the rest of the world combined, with 600M+ mobile-first buyers reshaping global commerce.
•Greater China
8 Key facts about china advertising landscape
China's ad spend per person is just 1/10th of the US, but it's growing twice as fast—65% of it already digital and dominated by three tech giants.
•Greater China
9 key facts about China digital landscape
China's digital ecosystem dwarfs the rest of the world—with 855M internet users, e-commerce sales exceeding all other nations combined, and 4x more ride-sharing users than the US.
•Greater China
Digital index for APAC countries in 2017
I analyzed 2017 data across APAC to reveal which markets lead in digital maturity—spoiler: population size doesn't equal digital advancement.
•Baidu
Search Engine Market share in APAC December 2016
Baidu dominates China with 80%+ ad spend, but Yahoo! JP leads iOS searches in Japan—here's the data-backed breakdown of APAC search markets you need for your SEM strategy.
•Greater China
8 key facts about mobile e-commerce in China (data from eMarketer)
China's mobile e-commerce market dwarfs the US at 3.7X larger, with 335M buyers each spending $1000+ annually—growing 40% per year.
•Greater China
8 key facts about China Digital Marketing Landscape (data from eMarketer)
China's digital market dwarfs the US with 3X more mobile users and 2.5X more e-commerce sales—here are the 8 data points every marketer needs to know.