1. Without a doubt, China is the biggest mobile games market in the world and is expected to continue until 2022
The annual growth rate in China over the next few years (14.2%) is still very high in comparison to the other top 4 markets.
Mobile games revenue in China is now more than 60% of the total video games revenue in 2018
2. China has 2 times more gamers than the next four largest markets combined
3. Nearly 70% of internet users in China watches online video games, more than any other countries in the world
This has multiple implications from advertising, community building for new games etc.
4. Esports revenue in China exceeded $12B in 2018
I can’t find an unanimous definition of esports revenue across countries so I don’t include country comparison here.
5. Tencent enjoys more than 45% of the entire games market in China
It shouldn’t come as a surprise that given the Chinese market size, Tencent is also the number 1 gaming company in the world in terms of revenue
6. 2018 was a difficult year for China games companies because of the game license freeze
Tencent growth was sharply lower while Netease went into negative growth territory.
7. Cost per install for mobile games in China is advantageous in comparison to the US, Japan, Taiwan and South Korea
8. Chinese Games companies have been spending more than $15B to acquire foreign games companies since 2011
Data is from a very good report “China’s Digital Game Sector” from US China Economic and Security Review Commission. The top deals are below with the biggest so far is the Supercell acquisition from Tencent
This post is part of a series about China that I have been writing in 2019. You can find more of them below:
That’s all from me. Hope you enjoy the post and feel free to drop your comments below.