Hi there,
When we talk about digital landscape or marketing in China, we have to talk about e-commerce since it is so pervasive. While, I am trying my best to find reliable source of information to highlight key facts and upcoming trends, I can’t read Chinese and not an expert on this subject so feel free to drop your comments/corrections below.
1. China is going to overtake the US in total retail sales in 2019
![total retail sales in china and the us 2017 - 2022](https://www.chandlernguyen.com/wp-content/uploads/2019/02/total-retail-sales-in-china-and-the-us-2017-2022.jpg)
Overall, China economy is expected to continue to grow much faster than the US and China GDP may overtake the US in 2030.
![china economy vs the us in 2030](https://www.chandlernguyen.com/wp-content/uploads/2019/02/china-economy-vs-the-us-in-2030.png)
![china per capita gdp as percentage of the us in PPP](https://www.chandlernguyen.com/wp-content/uploads/2019/02/china-per-capita-gdp-as-percentage-of-the-us-in-PPP.png)
2. Retail e-commerce in china is more than the rest of the world combined
![Retail Ecommerce Sales in china us uk japan worldwide 2018](https://www.chandlernguyen.com/wp-content/uploads/2019/02/Retail-Ecommerce-Sales-in-china-us-uk-japan-worldwide-2018.png)
and it has no sign of slowing down. China retail e-commerce growth rate is expected to be 10% more than worldwide rate and double that of the US in 2018
![Retail Ecommerce Sales Growth china us and world wide](https://www.chandlernguyen.com/wp-content/uploads/2019/02/Retail-Ecommerce-Sales-Growth-china-us-and-world-wide.png)
With more than 600 millions digital buyers, China obviously has more digital buyers than any country in the world by a wide margin
![digital buyer penetration in china 2017 - 2022](https://www.chandlernguyen.com/wp-content/uploads/2019/02/digital-buyer-penetration-in-china-2017-2022.jpg)
3. The majority of China retail e-commerce happens on mobile devices
![Retail Ecommerce Sales Growth china us and world wide](https://www.chandlernguyen.com/wp-content/uploads/2019/02/Retail-Mcommerce-Sales-Penetration-in-china-south-korea-us-uk-worldwide.png)
4. Retail Mobile commerce in China is hugely encouraged by ubiquitous proximity mobile payment in the market (60% user base of the whole world)
![Proximity Mobile Payment Users in china us japan south korea india worldwide 2019](https://www.chandlernguyen.com/wp-content/uploads/2019/02/Proximity-Mobile-Payment-Users-in-china-us-japan-south-korea-india-worldwide-2019.png)
5. Together, Alibaba (Tmall, Taobao, AliExpress) and JD have about 75% of the total retail e-commerce sales in China in 2018
![top 10 retailer in china ranked by retail e-commerce sales volume 2018](https://www.chandlernguyen.com/wp-content/uploads/2019/02/top-10-retailer-in-china-ranked-by-retail-e-commerce-sales-volume-2018.jpg)
6. Omnichannel retail is expected by the majority of consumers in China
![omnichannel in china consumer like online and offline retail](https://www.chandlernguyen.com/wp-content/uploads/2019/02/omnichannel-in-china-consumer-like-online-and-offline-retail.jpg)
7. Chinese consumers are happy to embrace new retail technologies
![attitudes of china digital buyers towards new retail technologies 2018](https://www.chandlernguyen.com/wp-content/uploads/2019/02/attitudes-of-china-digital-buyers-towards-new-retail-technologies-2018.jpg)
8. Single day e-commerce sales in China is more than Black Friday, Cyber Monday e-commerce sales in the US combined
![E-Commerce Sales for key shopping seasons in the US and China 2018 (in Billions dollar)](https://www.chandlernguyen.com/wp-content/uploads/2019/02/E-Commerce-Sales-for-key-shopping-seasons-in-the-US-and-China-2018-in-Billions-dollar-1024x626.png)
9. Retailers in China embrace new technologies powered by data and artificial intelligence
When we talk about Freshippo (formerly Hema) – Alibaba super store concept which opened in late 2015, now has more than 100 stores in tier 1, 2 cities. Hema Fresh adopt mobile app, robot, biometrics payment amongst many other things to raise the bar of retail in China. Take a look at this video “inside Hema” from CNBC. You can also take a look into Alibaba Q4 2018 quarterly earning report.
Chinese consumers are familiar with mobile coupons, AR and other new retail technologies
![emerging retail technologies used by chinese consumer feb 2019](https://www.chandlernguyen.com/wp-content/uploads/2019/02/emerging-retail-technologies-used-by-chinese-consumer-feb-2019.jpg)
This post is part of a series about China that I have been writing in 2019. You can find more of them below:
China luxury product marketing: key facts and trends
China OTT subscription landscape: 8 key facts and trend
China influencer marketing – 8 key facts you need to know
China mobile games : 8 key facts and trends
8 Key facts about china advertising landscape
9 key facts about China digital landscape
That’s it from me.
Thanks,
Chandler