As a highly advanced economy, Singapore media landscape is in many ways not as advanced as it should be. E-commerce penetration is still very low. Traditional media still dominates.
Read more
Category: Paid Media
A high-level​ ​overview of China digital and advertising landscape
In this post, I cover key data points about China world class, digitally advanced, mobile first consumers, and what it means for advertising in China.
Read more
Indonesia advertising landscape: key facts and trends
1. Total Indonesia media ad spend in 2019 is expected to be around $3 billion Another key metric that will provide additional insight is total
Read more
Japan advertising landscape key facts and trends updated Apr 2019
1. Japan media ad spending per person is on par with other G7 countries and half of that of the US The absolute total media
Read more
8 key facts about Vietnam digital marketing landscape
11 years ago (2008) I wrote an article on Vietnamese digital industry SWOT analysis. Up until today, there are still readers who have found my
Read more