Have you ever wondered what role your agency plays in the bigger picture? When you heard of Google bought DoubleClick, did you immediate think of the consequences and how that would change the digital display ecosystem? If you are a…
Response to “Eight Silly Data Things Marketing People Believe That Get Them Fired”
by Chandler Nguyen • • 0 Comments
Avinash Kaushik recently wrote a brilliant article called “Eight Silly Data Things Marketing People Believe That Get Them Fired“. I would encourage you to spend about 10 minutes to read it through. I think the central idea is that there…
Welcome to the Agency world in Vietnam (part 1)
by Chandler Nguyen • • 29 Comments
For this post, I would like to list down as many as I could different Digital agencies operating in Vietnam. The barrier to entry for Digital Marketing agency is low so there are literally hundred of agencies in Vietnam, from one man…
How to have an Effective Digital Analytics Strategy?
by Chandler Nguyen • • 7 Comments
First of all, if you want to have a completely solid, effective analytics strategy, please read Avinash Kaushik’s blog or read his book “Web Analytics an hour a day”. Everything I ‘ve learnt about Web Analytics, I learnt from reading…
Free Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools
by Chandler Nguyen • • 2 Comments
Continuing the earlier post about Digital Analytics, this post will cover some free offsite tools and some paid offsite tools. 1. Google Keyword Tool It’s not ideal but Google keyword tool could provide some valuable insights. In essence, Google Keyword…
Free Chapter on Digital Analytics
by Chandler Nguyen • • 0 Comments
Hi guys, As mentioned in one of my previous posts, I am writing an ebook about Digital marketing in Vietnam and one of the topics is Digital Analytics. The whole chapter is rather long so I will break it into…
How Steve Jobs and Apple changed my life
by Chandler Nguyen • • 0 Comments
Steve Jobs was not an unfamiliar legend. He was someone that may be “less than .0000001% of the world population ever met but seemingly 99% of the population has an immense feeling of adoration“. There has been so many books,…
Thank you Singapore
by Chandler Nguyen • • 0 Comments
I meant to write this post long time ago but somehow it didn’t happen. A lot of people would tell you that Singapore is a boring place to live in and I partly agree with them. People would tell you…
Please do NOT prepare 100-slide monthly report
by Chandler Nguyen • • 0 Comments
Hi, Today we will discuss reporting, which is really important because everyone either writes it or reads reports at some point in their professional career. I use mainly digital marketing monthly campaign reports in this post as examples but the…