Since the proliferation of smart phone in 2008, there have been a lot of talk about how Mobile needs to become an indispensable element of any digital marketing campaigns, especially in Asia Pacific. But how much we should focus on…
ROI for social media? Response to post “How The Wall Street Journal owns social media”
• 0 Comments
Recently, eConsultancy published a blog post called “How The Wall Street Journal owns social media through Facebook and Twitter“. The author compared WSJ’s number of Facebook likes and Twitter Followers with those of Financial Times and Bloomberg News and concluded…
Sách điện tử “Những cơ bản về quảng cáo trực tuyến ở Việt Nam”
• 29 Comments
Chào mọi người, Hi all, Tôi rất vui mừng ra mắt bản dịch tiếng Việt của cuốn sách điện tử (ebook) “Vietnam Digital Marketing Fundamentals” I am very excited to introduce the Vietnamese version of the ebook “Vietnam Digital Marketing Fundamentals”.…
One thing that significantly improves my career
• 0 Comments
I have been asked multiple times: “what is the one thing that if I do it regularly, it would significantly enhance my career?” Every time, my answer is to spend about 1 hour everyday to read. It seems so easy,one hour…
Google Hummingbird: anything but irrelevant
• 1 Comment
This is a guest post by John Sargent / Twitter: @HongKongJohn / www.johnsargent.com Thank you very much John for contributing this article. The (Silent) Rise of Google Hummingbird Google announced the latest change to its search algorithm, code named “Hummingbird”, at…
State of social networks in Southeast Asia
• 4 Comments
Are you curious about which social network is the most popular in each country in South East Asia? Do we see Facebook domination across countries or we have different pictures for each country? I attempt to answer that question by…
Secrets revealed behind the 106 Million view video – Dove Sketches campaign
• 0 Comments
I was referred by Joana Veiga to this great sharing from Joel Pearson (Innovation Director at PHD) about the Magic Media plan behind the great campaign Dove Sketches. This is the video that topped the viral chart for Ad Age…
What is the ONE thing that I would share with a Newbie?
• 0 Comments
I was asked recently that if I were to teach everything that I know about Search Engine Marketing to someone who is completely fresh, what I would I talk about? I love this type of question because it forces you…
Facebook: I feel like you are cheating me
• 2 Comments
Yup that is what I am feeling now. Your brand image just gets worse (at least to me). I don’t like to be cheated at all. I was a complete amateur in this instance. Ok here is what happened: I…