Chandler Nguyen

A Digital Marketing & Technology Blog for SouthEast Asia

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The Search Engine “battle” in Vietnam

by Chandler Nguyen • June 10, 2013 • 8 Comments

Yes this is another article about Coccoc, wada and Naver search engine in Vietnam . Coccoc recently has been receiving quite a lot of attention, partly because of their PR strategy I guess: TechinAsia has covered them a few times…

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“Contagious: Why Things Catch on” book review

by Chandler Nguyen • May 29, 2013 • 0 Comments

I just finished this book by Johnah Berger. Overall from the scale of 1-5, I would give the book a 3.5 – 4. I recommend that you get a Kindle copy and you could finish the book over the weekend.…

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Welcome to the Global Digital Ecosystem !

by Chandler Nguyen • May 9, 2013 • 0 Comments

Have you ever wondered what role your agency plays in the bigger picture? When you heard of Google bought DoubleClick, did you immediate think of the consequences and how that would change the digital display ecosystem? If you are a…

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Response to “Eight Silly Data Things Marketing People Believe That Get Them Fired”

by Chandler Nguyen • May 4, 2013 • 0 Comments

Avinash Kaushik recently wrote a brilliant article called “Eight Silly Data Things Marketing People Believe That Get Them Fired“. I would encourage you to spend about 10 minutes to read it through. I think the central idea is that there…

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Welcome to the Agency world in Vietnam (part 1)

by Chandler Nguyen • April 27, 2013 • 29 Comments

For this post, I  would like to list down as many as I could different Digital agencies operating in Vietnam. The barrier to entry for Digital Marketing agency is low so there are literally hundred of agencies in Vietnam, from one man…

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How to have an Effective Digital Analytics Strategy?

by Chandler Nguyen • April 11, 2013 • 7 Comments

First of all, if you want to have a completely solid, effective analytics strategy, please read Avinash Kaushik’s blog or read his book “Web Analytics an hour a day”. Everything I ‘ve learnt about Web Analytics, I learnt from reading…

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Free Chapter on Digital Analytics: Free Offsite Tools & Paid Offsite Tools

by Chandler Nguyen • April 6, 2013 • 2 Comments

Continuing the earlier post about Digital Analytics, this post will cover some free offsite tools and some paid offsite tools. 1. Google Keyword Tool It’s not ideal but Google keyword tool could provide some valuable insights. In essence, Google Keyword…

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Free Chapter on Digital Analytics

by Chandler Nguyen • April 2, 2013 • 0 Comments

Hi guys, As mentioned in one of my previous posts, I am writing an ebook about Digital marketing in Vietnam and one of the topics is Digital Analytics. The whole chapter is rather long so I will break it into…

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How Steve Jobs and Apple changed my life

by Chandler Nguyen • March 30, 2013 • 0 Comments

Steve Jobs was not an unfamiliar legend. He was someone that may be “less than .0000001% of the world population ever met but seemingly 99% of the population has an immense feeling of adoration“. There has been so many books,…

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