Hi everyone, If you are curious about China Digital Marketing landscape, below are 8 facts that could help you get started: China overall Ad Spend size Mobile Internet Ad Spend in China in comparison with JP, AU, KR and IN…
The value of a smile at Christmas – Dale Carnegie
• 0 Comments
Hi everyone, Christmas is around the corner and I want to share something from one of Dale Carnegie ‘s books today about the Value of a Smile, rather than some ‘boring’ digital marketing stuff. Many of you may know it…
Smartphone OS market share 2014
• 0 Comments
We all know that Android is the more popular mobile OS globally based on market share. When it comes to APAC, is it the same story? Let take a closer look at each market in APAC. The graph below shows smartphone…
State of social networks in APAC in Q3 2014
• 0 Comments
This is a follow up post after my initial post about “State of social networks in South East Asia“. In this post, I would try to give a relatively accurate picture of which social network dominates in Asia Pacific on…
“Father forgets” by W. Livingston Larned
• 1 Comment
Today post is about a story that has had great influence on me over the years. The first time I read it was more than 10 years ago. I was single back then but the story still made a strong…
iAd guide: How to promote your Brand/App to millions of Apple users ?
• 0 Comments
Hi guys, If you haven’t got the chance to use iAd Workbench yet, below are everything you need to get you started. 1. What is iAd? It is Apple self served platform that enables you to promote your App or product/site…
iphone 6 is the most searched smartphone in APAC in 2014
• 0 Comments
This may not come as a surprise but the interest for iphone in general and iphone 6 in particular is huge in APAC plus Japan. From a monthly average search volume on Google across markets in APAC, iphone 6 interest…
The cost of “magic” – Cannes Lion 2014 report
• 0 Comments
It is probably every marketer dream to win an award at Cannes Lion, or at least that is my dream. And so when I read the report from R3 about which country/agency won big at Cannes Lion this year, it…
Smarties Trend Report 2014
• 0 Comments
If you haven’t looked through the “Smarties Trend Report” yet, I would strongly recommend doing so because of the brilliant selection of award-winning campaigns in there. There are 31 examples in total, each one is a video explaining the brand/campaign…