Are you curious about which social network is the most popular in each country in South East Asia? Do we see Facebook domination across countries or we have different pictures for each country? I attempt to answer that question by…
Secrets revealed behind the 106 Million view video – Dove Sketches campaign
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I was referred by Joana Veiga to this great sharing from Joel Pearson (Innovation Director at PHD) about the Magic Media plan behind the great campaign Dove Sketches. This is the video that topped the viral chart for Ad Age…
What is the ONE thing that I would share with a Newbie?
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I was asked recently that if I were to teach everything that I know about Search Engine Marketing to someone who is completely fresh, what I would I talk about? I love this type of question because it forces you…
Facebook: I feel like you are cheating me
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Yup that is what I am feeling now. Your brand image just gets worse (at least to me). I don’t like to be cheated at all. I was a complete amateur in this instance. Ok here is what happened: I…
Measuring success of your social media efforts (beyond the number of view/fans)
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This is a topic that is dear to my heart. I feel that just like any marketing activities, with social media your ultimate goal should be revenue besides Reach (fans) and Engagement. If you have a great campaign but it…
Are you ready for a Mobile world? What are your options?
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So with millions of smart phone users, using their phone every day, what we could do to take advantage of it? “For ever-increasing numbers of consumers, across markets, income levels and demographics, the mobile phone is the device and the…
Everyone is doing Photo Contest in Vietnam
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This is an extract from my latest book about Vietnam Digital Marketing, under the Digital Strategy Chapter. Photo Contest is the most popular type of campaigns so far This is probably the most popular type of campaign in Vietnam for…
eBook: Vietnam Digital Marketing Fundamentals from Chandler Nguyen
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I am very excited to introduce to you the first ebook, exclusively written for Vietnam market “Vietnam Digital Marketing Fundamentals“. This ebook was written with the following audiences in mind: Fresh Graduates who are looking for opportunities in Digital Marketing…
Wada.vn officially launched in Vietnam
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As reported by different newspapers (TechinAsia or Nhip Cau Dau Tu in Vietnamese) , Wada.vn came out this month with the official launch this week Wednesday. I was invited to the launch party and felt compelled to review Wada.vn again now that…