Hi there, As it turns out quite a lot of people visit my blog because they are looking for search engine market shares around the world. Hence I decide to update the data every 6 months. Unlike previous posts, this…
Multi-channel attribution what you need to know
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This topic has been on my mind a lot recently and naturally I fall back on the teachings of the legendary Avinash Kaushik. There are many multi channel attribution challenges that Avinash talked about: Impact of Online channels on offline stores/sales Impact…
How Not to run a YouTube Video campaign
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For the past 3 days I have been bombarded with a rather “not so interesting” video ad on YouTube. Every time I try to watch a video, this video appears in pre roll. Every single time I skip it after…
Response to “Agency, position thyself” by Greg Paull
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I came across this brilliant post by Greg Paull this week titled “Agency, position thyself” on Campaign Asia. Combining this post and the post by Tim Williams “The Disappearing Agency of Record“, I guess I don’t really have any else to…
Is Mobile First the right strategy for APAC?
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Since the proliferation of smart phone in 2008, there have been a lot of talk about how Mobile needs to become an indispensable element of any digital marketing campaigns, especially in Asia Pacific. But how much we should focus on…
ROI for social media? Response to post “How The Wall Street Journal owns social media”
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Recently, eConsultancy published a blog post called “How The Wall Street Journal owns social media through Facebook and Twitter“. The author compared WSJ’s number of Facebook likes and Twitter Followers with those of Financial Times and Bloomberg News and concluded…
Sách điện tử “Những cơ bản về quảng cáo trực tuyến ở Việt Nam”
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Chào mọi người, Hi all, Tôi rất vui mừng ra mắt bản dịch tiếng Việt của cuốn sách điện tử (ebook) “Vietnam Digital Marketing Fundamentals” I am very excited to introduce the Vietnamese version of the ebook “Vietnam Digital Marketing Fundamentals”.…
One thing that significantly improves my career
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I have been asked multiple times: “what is the one thing that if I do it regularly, it would significantly enhance my career?” Every time, my answer is to spend about 1 hour everyday to read. It seems so easy,one hour…
Google Hummingbird: anything but irrelevant
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This is a guest post by John Sargent / Twitter: @HongKongJohn / www.johnsargent.com Thank you very much John for contributing this article. The (Silent) Rise of Google Hummingbird Google announced the latest change to its search algorithm, code named “Hummingbird”, at…